In the constant search for sales and marketing alignment, closed-loop marketing can be one of the essential linchpins that brings the two teams together. By creating an “open-door” between sales and marketing, a closed-loop marketing system will...
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Social media is one of the core foundations of a successful marketing strategy. With more people spending more time than ever on their social media platform of choice, it’s become paramount for companies and brands across the globe to not only be...
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Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again. To re-engage with your lost leads, you’ve got to understand why they lost touch, how you...
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The marketing world of today is more competitive than it’s ever been before. With so many companies all competing for attention, and so many marketers vying for the attention of those companies, finding new and effective ways to capture leads and...
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One of the best things you can do for your strategic sales enablement is to emphasize sales and marketing alignment within your company. Sales and marketing alignment results in a more efficient sales process, a more compelling marketing strategy,...
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HubSpot has split its Sales platform into layers of increasingly advanced tools to help your sales team flourish at a price point that makes sense for you. The big question, of course, is when does it make sense to move up to the next level? Take a...
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Lofty growth goals are more than just pipe dreams. With smart integration of marketing and sales enablement best practices, growth dreams are becoming growth realities for more and more companies every year. This seismic shift in the sales world...
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Automation has transformed the way consumers interface with companies that sell the products and services they need. This has made the sales pipeline feel like a sales escalator—prospects step on and let the automated process carry them to the...
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Blogs are an essential tool for sales enablement. Here are a few of the (maybe unexpected) ways blogs can dramatically improve sales performance.
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What is sales enablement, really? Sales enablement may sound intimidating, but it is completely attainable as proven by the following examples of businesses that have been successful at it for years.
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