Market Veep Blog

Drive In More Leads

    We’ve Just Launched the #50x52 Project, and Here’s Why

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    By Jennelle McGrath in February, 2020 | 5 minute read

    “Marketing it Forward” has always been a core tenet of our company code. Now, with the #50x52 Project, we’re taking the promise of making a difference to a whole new level. Founder and CEO Jennelle McGrath shares the personal journey that led...

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    3 Lessons HubSpot Integration Partners Have Learned From Their Customers

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    By William Jepma in February, 2020 | 6 minute read

    There are countless ways you can get to know your marketing target audience. You can run a customer case study, send out a survey, or perhaps most importantly, simply listen to what they have to say. To help you see just how valuable it is to...

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    Seamlessly Grow Your Sales Team with Sales Automation Tools

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    By Bill Viau in January, 2020 | 6 minute read

    Wondering how to grow sales? Sales automation tools are the one-stop solution to most of the typical hurdles faced by growing sales teams. You can eliminate record-keeping busywork and arm your reps with smart analytics at the same time. All it...

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    6 Ways You Can Build a Successful Cannabis Advertising Strategy

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    By Bill Viau in January, 2020 | 11 minute read

    How can you build a successful cannabis advertising strategy on a constantly shifting legal landscape? It takes some creativity, but lots of cannabusinesses are doing it — and so can you.  Here are 6 strategies that really work.

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    What Do the Most Successful Marketing Strategies Have in Common?

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    By Bill Viau in January, 2020 | 10 minute read

    The most successful marketing strategies aren’t just lucky; they take careful planning and deliberate, data-driven action.  Use key elements of marketing strategy success, like balance, flexibility, and consistency, to achieve maximum results...

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    The 7 Cannabis Market Statistics Every Cannabusiness Should Track

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    By Bill Viau in January, 2020 | 5 minute read

    The body of cannabis market research is still small, but growing rapidly—and research data is essential to maxing out the potential of your cannabusiness.  We’ve gathered the top 7 cannabis statistics you’ll want to keep tabs on as you develop...

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    Improve Sales Performance by Diving Into Your Sales Analytics

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    By Bill Viau in January, 2020 | 9 minute read

    Any effort to improve sales performance begins with questions: What’s working? Where do our best opportunities lie? Which parts of our sales process are the most inefficient?  Sales analytics can give you the answers to these questions so your...

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    5 Dispensary Marketing Strategies That Actually Work!

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    By Bill Viau in January, 2020 | 8 minute read

    Strict dispensary marketing regulations start you out with one hand tied behind your back.  Combine the power of online inbound marketing, on-site incentives, and cannabis-friendly advertising opportunities to break free and grow your business. 

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    Inbound Sales vs. Outbound Sales: How to Bridge the Gap and Fill the Pipeline

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    By Bill Viau in January, 2020 | 14 minute read

    Inbound sales have become the go-to instruments for today, but is there still merit in the outbound sales of old? Is it possible to strike a balance between the two toolsets and use them both to fill your pipeline with customers? In a word, yes. ...

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    70 Facebook Terms & Definitions

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    By Sam Meza in January, 2020 | 10 minute read

    Facebook is a robust platform with highly intricate advertising capabilities. Don’t get lost in the jargon—use this cheat sheet to familiarize yourself with the most commonly used Facebook terms.

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