Market Veep Blog

Drive In More Leads

    Leading Through a Crisis: How to Align Sales and Marketing After COVID

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    By William Jepma in July, 2020 | 5 minute read

    There are subtle but crucial differences between managing your team during a crisis and leading your team through a crisis. These differences are especially noticeable when a disruption like COVID-19 affects your company. Instead of letting that...

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    Marketing for SaaS Companies: How to Make Up For Lost Sales From COVID

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    By Bill Viau in July, 2020 | 7 minute read

    Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales.  Stop talking about a long-term...

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    4 Strategies to Boost Website Traffic After COVID

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    By William Jepma in July, 2020 | 7 minute read

    Finding new ways to boost website traffic is an ongoing task for many companies. High traffic can generate plenty of leads to fill out your sales pipeline, after all. But in the wake of COVID-19, many brands are finding that their website traffic...

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    Improve Your Sales Closing Strategy With These Inbound Tricks

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    By William Jepma in July, 2020 | 5 minute read

    Closing a sale can feel like balancing on a tightrope. You have to be mindful of how you’re positioning your brand, how your offerings can help the buyer, and, ultimately, what you can do to build the kind of relationship with the consumer that...

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    5 Ways to Adjust Your SaaS Sales Process After Coronavirus

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    By Bill Viau in July, 2020 | 6 minute read

    Software-as-a-Service (SaaS) has been an incredibly lucrative business model in recent years. However, the SaaS sales process can involve longer buying cycles and significant investments. What’s a SaaS company to do in the aftermath of a pandemic...

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    Disaster Recovery for Business: How to Sell After a Crisis

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    By William Jepma in July, 2020 | 6 minute read

    Setting smart sales goals in 2020 is a unique kind of dilemma. In the face of so much social upheaval and disruption (as a result of the COVID-19 pandemic, among other things), is now really the time to be selling? If not, then what’s your...

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    Prioritize Client Delight with These 8 Easy to Measure KPIs

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    By Bill Viau in July, 2020 | 8 minute read

    Happy clients drive revenue. But how do we know they’re happy? You’ve got to ask! But don’t stop there — turn the results into quantifiable KPIs so you can track, analyze, and work to improve the results. Here are eight easy to measure KPIs that...

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    5 of the Most Important KPIs to Measure After COVID-19

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    By William Jepma in June, 2020 | 7 minute read

    As most of the country gradually starts to reopen after shutting down in response to the coronavirus pandemic, companies are faced with a difficult question: what happens now? COVID-19 disrupted a lot of things we relied on as entrepreneurs, so...

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    What Does it Cost to Put on a High-Quality Virtual Conference?

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    By Jeff Howard in June, 2020 | 3 minute read

    Everyone understands the value of attending an industry event, especially since conferences continue to be the de facto best experience to network with and hear from industry thought leaders. However, the trouble with a traditional conference is...

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    How COVID-19 is Shaping New Kinds of Social Media Marketing Trends

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    By William Jepma in May, 2020 | 9 minute read

    What does marketing during COVID-19 look like? As this virus changes the way businesses across the globe interact with each other and their customers, we’re seeing social media trends for business shift, adapt, and in some cases, disappear...

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