Market Veep Blog

Drive In More Leads

    6 Examples of Brand Repositioning That Renewed Company Growth

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    By Bill Viau in October, 2020 | 10 minute read

    Has the excitement left your brand? Are sales trending down? It could be time to try a fresh approach. Brand repositioning will mean updates to your message, your value proposition, and your marketing strategy to keep up with evolving...

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    Free Lead Generation Tools for B2B Service Companies to Bounce Back From Coronavirus

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    By Bill Viau in August, 2020 | 7 minute read

    B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead gen up to double-time with cash reserves drained by the pandemic. Use these seven free lead generation tools to start...

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    6 Crisis Marketing Strategies We Learned From the Coronavirus Pandemic

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    By Bill Viau in August, 2020 | 7 minute read

    COVID-19 has turned marketing upside down. Businesses need to react quickly to adjustments in buyer behavior and pain points. But what do you do in an unprecedented crisis? There’s no tried-and-true roadmap to a corona marketing strategy. If...

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    Leading Through a Crisis: How to Align Sales and Marketing After COVID

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    By William Jepma in July, 2020 | 5 minute read

    There are subtle but crucial differences between managing your team during a crisis and leading your team through a crisis. These differences are especially noticeable when a disruption like COVID-19 affects your company. Instead of letting that...

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    Marketing for SaaS Companies: How to Make Up For Lost Sales From COVID

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    By Bill Viau in July, 2020 | 7 minute read

    Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales.  Stop talking about a long-term...

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    4 Strategies to Boost Website Traffic After COVID

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    By William Jepma in July, 2020 | 7 minute read

    Finding new ways to boost website traffic is an ongoing task for many companies. High traffic can generate plenty of leads to fill out your sales pipeline, after all. But in the wake of COVID-19, many brands are finding that their website traffic...

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    Improve Your Sales Closing Strategy With These Inbound Tricks

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    By William Jepma in July, 2020 | 5 minute read

    Closing a sale can feel like balancing on a tightrope. You have to be mindful of how you’re positioning your brand, how your offerings can help the buyer, and, ultimately, what you can do to build the kind of relationship with the consumer that...

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    5 Ways to Adjust Your SaaS Sales Process After Coronavirus

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    By Bill Viau in July, 2020 | 6 minute read

    Software-as-a-Service (SaaS) has been an incredibly lucrative business model in recent years. However, the SaaS sales process can involve longer buying cycles and significant investments. What’s a SaaS company to do in the aftermath of a pandemic...

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    Disaster Recovery for Business: How to Sell After a Crisis

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    By William Jepma in July, 2020 | 6 minute read

    Setting smart sales goals in 2020 is a unique kind of dilemma. In the face of so much social upheaval and disruption (as a result of the COVID-19 pandemic, among other things), is now really the time to be selling? If not, then what’s your...

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    Prioritize Client Delight with These 8 Easy to Measure KPIs

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    By Bill Viau in July, 2020 | 8 minute read

    Happy clients drive revenue. But how do we know they’re happy? You’ve got to ask! But don’t stop there — turn the results into quantifiable KPIs so you can track, analyze, and work to improve the results. Here are eight easy to measure KPIs that...

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