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Drive In More Leads

    Picture of Mike Rand
    By Mike Rand in July, 2017 | 5 minute read

    Conversion Optimization - Web Design - chat - live chat

    4 Businesses that Use Live Chat Tools to Capture and Convert Leads

    Live chat tools are often used for customer support, but you can also use them to convert leads on your website. And since some customers would rather strike up a conversation than fill out a form, embracing live chat can be a great way to capture and convert leads.


    Live chat has been a digital marketing standard for some time now. It provides constant support for customers and allows businesses to ‘chat’ in real time with visitors to their website. You may be asking yourself, however, how do I use live chat tools for my business?

    Many companies use live chat on their websites as a means to assist customers with things such as purchases or site navigation. Some even integrate their live chat tools into their social media, giving their followers access to the service via a simple mention or comment. 

    Want some examples? Here’s what some other companies are doing:

    1. SnapEngage

    Use live chat to keep visitors engaged.

    SnapEngage is one of the live chat tools that have become immensely popular with businesses. It's no shock that a company that sells live chat software has innovative ways of using it. For instance, when a customer hits a 404 page, they’re instantly directed to live chat support. Their live chat support even connects with site visitors on the homepage if a user goes a certain amount of time with no action.

    2. Earth Class Mail

    Use live chat to resolve customer issues.

    Earth Class Mail is a "virtual mailroom" provider that receives mail, scans the covers, optionally scans the contents, and puts it on a web service for users to browse. When a customer has an issue, Earth Class Mail not only helps them via live chat, they also convert them into a lead. They do this by providing a call-to-action in the live chat when the feature is in offline mode, giving the customer a chance to leave a message.

    3. Chegg

    Use live chat for customer support.

    Chegg is an online book renting service used by college students. Their customer support chat fits their persona perfectly. When faced with an issue (usually when a student forgets to return his/her book) a user can simply tweet @chegghelp. A customer support representative instantly makes contact with them and connects via Twitter’s private messenger to address the problem. Twitter, being popular with this age group, provides easily accessible support for Chegg customers.

    4. Hubspot

    Use live chat to convert leads.

    HubSpot is a software developer that provides an inbound marketing and sales CRM and direct support to their clients. Not only do they provide clients with the ability to use live chat in sites of their own, but they have a good live chat setup themselves. Their live chat tools provide users with a link that automatically books a meeting with a representative, allowing them to connect efficiently with clients.

    When a lead has already engaged with the HubSpot sales team, their software can route messages to the sales representative the visitor has already been assigned to. This is called their “team” feature. You can also customize each sales representative’s chat thread with colors and sounds to be unique.

    How Could You Use Live Chat Tools?

    Most big businesses use live chat tools regularly. However, there are more innovative ways to use this feature that go outside of standard instances of customer support. Your company can use it to convert leads, connect with clients and partners, and appeal to customers on an international level. All you have to do is implement it on your website.

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