• All Services

    As a HubSpot Partner Agency, Market Veep is committed to helping our clients reach the right people at the right time through a wide range of digital marketing channels.

  • Onboarding

    Get a faster time-to-start with pro onboarding solutions from HubSpot Certified Trainers

  • Integrations

    From Salesforce to Zoho, expertly integrate your sales and marketing systems

  • Migrations

    Move off of Pardot, Pipedrive, and other systems into your shiny new HubSpot portal

  • Blog

    A collection of marketing, sales, and HubSpot knowledge - with a look inside of the culture here at Market Veep.

  • Ebooks

    Regardless of the industry that you’re in, we’ve got an ebook full of fresh and actionable marketing insights to help catapult your brand to continued success.

  • Events

    Join us for our upcoming events and webinars or download recordings of previous events, webinars, podcasts, and more.

  • Case Studies

    Browse our case studies to see the real results we've achieved for real clients, just like you.

Snapchat Marketing Strategy in Your Inbound Efforts

Shape
Snapchat Marketing Strategy in Your Inbound Efforts

Creating a Snapchat marketing strategy can be tricky. But thanks to the platform’s large and active audience, it can be an influential tool in your content marketing. Users on Snapchat are some of the most active and interactive people on social media, and if you can find a place for the platform in your social media marketing, then your brand will benefit from it.

With approximately 188 million daily users across the world, Snapchat has a large and ever-growing audience who frequent the site multiple times a day. The platform is unique in that its emphasis is on pictures that expire within a day, meaning that whatever content is posted has to make an impact on an audience in just a few seconds.

Because of this, Snapchat users need to provide a consistent stream of engaging content if they hope to hold their audience’s attention. This is a more casual platform than Facebook or LinkedIn, but this laidback approach can be the foundation for an effective Snapchat marketing strategy if you're willing to learn how it works.

If you’re looking to expand your social media network with Snapchat, then take a look at the following reasons and explanations for including Snapchat in your marketing strategies. It’s not for everyone, but when used by the right brands in the right ways, it can be an incredibly profitable tool in your marketing efforts.

Shape
Snapchat Marketing Strategy in Your Inbound Efforts
Featured Image Bottom Icon

Understand the Audience

The first step in utilizing any social media platform is understanding its primary audience. As substantial as Snapchat’s audience is, its primary demographic skews younger than almost any other platform. As of last year, 85% of Snapchat’s daily users were between the ages of 18-34, with only 15% of all of the platform’s users being 35 or older.

If your brand can appeal to young adults, then a Snapchat marketing strategy could be a valuable asset to your brand. Brands like Taco Bell, GrubHub, HubSpot, and even The New York Times have all successfully found a home on Snapchat, and their understanding of the platform—or playful misunderstanding of it, in the case of The Times—has garnered an impressively active audience.

The trick to marketing success on Snapchat is understanding and accepting the platform and its demographics. If you’re willing to embrace the platform, its limitations, and its benefits, then Snapchat can be a phenomenal resource for your marketing strategies. Like HubSpot says, “Snapchat is all about letting your brand personality shine and relating to your target audience on a totally human level.”

how to monitor social media 10 minutes a day

Upping Your Social Media Presence

A consistent and engaging social media profile can be one of the most effective ways to maximize your brand’s online presence and visibility. When you understand the platform, you can develop a Snapchat marketing strategy that will add a powerful boost to your overall social media presence. And the more engaged that presence is, the higher chance you'll have to boost profits and improve your audience’s investment.

The key to success on Snapchat is consistency. Since all of the pictures and videos you post there will expire and “disappear” after 24 hours, your content output needs to be regular and engaging if you want it to connect with an audience. Daily content is a must, and routinely updating your Snap “story” throughout the day is a great way to interact with an audience and give them a behind-the-scenes look at your company.

Unscripted content is a reliable hit on Snapchat, as it welcomes an audience into the daily routine of a company, helping to humanize its brand and its employees. Where some brands invest a lot of money in video marketing, Snapchat thrives off of its affordability and accessibility. Anyone with a smartphone can install the app and become the de facto “face” of your brand on the platform.

It’s an easy and effective way to create content that’s laid back and humanizing. When used consistently, a thoughtful Snapchat marketing strategy can go a long way towards creating an audience of users who can become valuable customers and advocates for your brand.

Affordable Advertising

Another unique benefit Snapchat offers to marketers is how affordable its advertising can be. There are three primary outlets for advertising on Snapchat, and each one has its own pros and cons that you’ll want to keep in mind as you start marketing on the platform.

  • Snap Ads

Snap ads are the most straightforward form of advertising on Snapchat. They’re usually videos—around 10-seconds long—and often include some level of interactivity, like a link or CTA to get a viewer to engage with your content further.

Most Snap ads make use of audio as well, as its another stimulus that can capture someone’s attention. However, don’t hinge the success of your ads on the audio, as there are plenty of Snapchat users who absorb the platform’s content without the audio on. Using on-screen text or captions can help you side-step this, as it’ll appeal to users who don’t use audio while also reinforcing your message to the users who do.

  • Sponsored Geofilters

Geofilters are unique lenses or banners that can be used in specific locations. Landmarks will often have their own Snapchat geofilters, but they can also be used by businesses. If you run a coffee shop, for example, you could design a specific geofilter that customers can use on their Snapchat photos only when they’re in your store.

Geofilters are easy ways to increase your brand awareness and delight your customers by offering them a fun incentive for coming to your store or office. Geofilters are also relatively inexpensive to design, which makes them especially useful for smaller businesses. Depending on your “geofence”—the area and size of the geofilter’s reach—you can take advantage of a variety of templates and create geofilters for under $20.

  • Sponsored Lenses

More interactive than geofilters, Snapchat’s sponsored lenses are filters that can use facial-recognition to scan a user’s face and give them dog-ears, let them breathe fire, or allow them to interact with a logo, mascot, or other aspects of a brand’s visual identity in fun and unique ways.

These lenses are a little more expensive to implement, but the added interactivity means that they can garner more attention from audiences and attract new users who wouldn’t have been exposed to your brand or product otherwise.

  • Snapchat Discover

If your company has a (very) substantial budget, then paying for a spot on Snapchat’s “Discover” page may be worth your while. While Discover is similar to Snapchat’s traditional “Stories,” Discover is different in that its audio-video and photo content links to graphics, articles, and third-party websites via a Pinterest-like dashboard.

Snapchat Discover is more visible than the other advertising methods on the platform, but again, the cost-of-entry is steep, with most of the dashboard’s valuable space being reserved by popular publications or big-name brands.

This means that Discover isn’t a realistic advertising method for anyone but the biggest-of-the-big, but if that’s you—or if it will be someday—then Snapchat Discover can be a valuable way to attract a lot of visibility from an already invested audience.

Success and Snapchat

Snapchat is no longer a new commodity. It’s been 7 years since its September 2011 release into the world, and in that time the platform has successfully found a passionate and invested audience that has turned the brand into a household name.

However, marketers are still experimenting with the best ways to develop and implement a Snapchat marketing strategy into their company's efforts. For all of its useful features and invested users, Snapchat’s laidback, unedited approach to content means it’s not universally applicable for companies. For those who can successfully implement it, however, Snapchat has the potential to change the way companies approach social media marketing for the better.

How to monitor social media in 10 minutes a day

Get The Latest From
Market Veep

rapidgrowth

Get Growing! 

Download our eBook and get advice from 8 CEOs of  Inc. 5000 companies in their own words.

team-member

GREAT MARKETING PARTNER

Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!
team-member

Cres F.

team-member

EXCEPTIONAL EXPERIENCE

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!
team-member

Matthew W.

team-member

BEST PARTNER EVER!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.
team-member

Jean M.

team-member

SET UP FOR SUCCESS!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.
team-member

Bailey G.

team-member

OUTSTANDING WORK

There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!
team-member

Nadine B.

team-member

5 STARS FOR MARKET VEEP!

We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!
team-member

Anneke C.

AM I A
CANDIDATE?