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    Picture of Emma Berry
    By Emma Berry in September, 2018 | 4 minute read

    Inbound Marketing - growth - growth agency

    5 Ways That Growth Agencies Can Help Grow Your Business

    Growth agencies will unite your business under the common goal of growth. They will help you interpret data, develop strategies that will help you improve your content results, and optimize your content to expand your target audience and grow your overall business.


    Growth agencies center their services around a growth marketing mentality. A growth agency will put growth at the forefront of your marketing strategy by collecting data and real-time statistics to ensure your content is resulting in the best possible outcome for your business.

    Inbound marketing is centered around creating engaging and educational content for your target audience. Growth agencies combine inbound marketing and sales to their overall growth marketing strategy to help your business grow.  

    By using closed-loop growth marketing strategies, growth agencies will help you collect and analyze data from your sales team and then work with your marketing team to determine the best way to optimize your lead sources.

    Hiring a growth agency will ensure that you have the most qualified team operating the best growth tools and technologies that will help you optimize your content. They’ll be able to interpret data, develop strategies, and improve your overall content results.

    A growth agency will also spread a growth marketing mentality throughout your business. Although each department’s individual goals will be different, they will be centered around one common goal: growth.

    Now, let’s dive in a little more deeply into 5 specific ways a growth agency can help you grow your business.

    1. Developing a Growth Marketing Mentality

    Growth marketing will help you grow your business by optimizing your content through constant testing across different channels. Growth marketing encompasses every department of your business and will help increase the efficiency of communication and collaboration across departments.

    A growth agency will help unite your business by centering all of the departments around growth. A universal goal across departments will increase the overall growth of your business. By using closed-loop growth strategies, growth agencies will help your teams increase departmental communication to determine your best and worst lead sources.

    Developing a growth marketing mentality will also mean your business is completely centered around a constant process of testing your content efforts. When you’re constantly testing and optimizing your content you’ll be able to see what content is delivering the best results to your customers.

    2. Providing You With the Tools and Technologies You Need to Optimize and Test Your Content Offers.

    In order to grow, you need to understand what makes your content successful or unsuccessful. Growth agencies will not only provide you with the best tools and technologies to optimize your content, but they will also know how to best operate those tools.

    They’ll be able to help you test your content efforts, interpret the data, and help you determine how to improve your results as you move forward. By testing and analyzing your marketing metrics, a growth agency will help you constantly optimize your content across all of your marketing channels.

    3. Help You Understand Your Marketing Funnel

    Your marketing funnel includes a top, middle, and bottom. The awareness stage is at the top of the funnel, the consideration is the middle, and the decision stage is the bottom of the funnel. Understanding the specifics of your marketing funnel will help you optimize and improve your content efforts.

    A growth agency will help you determine different metrics for each part of the funnel and then determine the weaknesses of your funnel. Then you’ll be able to come up with a framework for optimizing your content to ensure that your business is always growing.

    4. Increasing Communication and Collaboration Across Departments

    Any work done for your company will be centered around growth. A growth agency will bring your company together by uniting each department around a common goal. This will encourage communication and collaboration across departments in order to determine the best way to increase your company’s growth.

    Growth marketing encompasses looking at many different aspects of your company and finding new ways to encourage growth. Increasing collaboration across departments will make it easier for growth agencies to successfully accomplish what they need to do to grow your business.  

    Growth is a mindset, and it’s all in your company’s execution to determine how successful your growth can be. A growth agency will help you execute more effectively through constant testing and optimizing to make sure your company is producing the best content for your customers.

    5. Identifying New Opportunities for Engaging and Growing Your Audience

    Constant testing of your content efforts will not only give you insight on how to improve your content, but will also help you discover new opportunities for growth. Inbound marketing emphasizes the importance of using content to engage your target audience.

    Growth agencies will be committed to helping you find new content opportunities that will engage your current customers and grow your overall audience. By increasing communication across all departments, especially marketing and sales, a growth agency will help you determine which content sources bring in the best leads.

    A growth agency combines a little bit of everything to determine how your company can deliver the best content to your customers that will give you better growth results. Incorporating strategies from growth marketing, inbound marketing and sales, and closed-loop marketing will ensure your company is producing the best content that brings in the best leads.

    The HubSpot Growth Stack

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