If you have an event coming up, social media is a great tool for getting more attendees. You can certainly use event marketing on social media to get the word out, but you can also make it easy for people to register by posting links to sign-up forms and landing pages.
Snapchat, Instagram, Twitter, LinkedIn, and Facebook are extremely vital parts of a modern marketer’s toolset. To expose your event to the right people, you’ve got to mix up your approaches a little. In this article, we’ll give you a few quick pointers on how each of these social media pieces can fit into your marketing puzzle, as well as some quick-and-dirty tips on how to use event marketing on social media.
As one of the newest social mediums, Snapchat is at times both frustrating and gratifying; informative and vague; a new spin on traditional video-based marketing.
Get the Word Out
One thing’s for certain: becoming “discoverable” on Snapchat is hard work. Because of this, you’ll want to be promoting your event and your Snapchat presence through more visible channels like Facebook, Twitter, and your company blog.
One of Snapchat’s most useful features for marketers is what’s called a Story. This is a collection of related Snaps that paint a larger picture of what’s going on at an event. The content included on your Story is available to you and your followers for a total of 24 hours. Use this as a sort of highlight reel to showcase the biggest and best parts of it.
One of Facebook’s most popular acquisitions, Instagram is a photo buff’s playground with plenty of event promotion tools for event marketing on social media. The focus of this medium, much like Snapchat, is to tell a story with fewer words and more visuals.
Keep Your Audience Interested
Highlight the best parts of your upcoming event with Instagram by using the power of hype. Build contests, tease users with upcoming event preparation photos, and encourage the use of your own branded event hashtags to keep your audience coming back for more before the event has even started.
Don’t Be Shy With Hashtags
Studies have shown that the most effective posts on Instagram—that is, the ones with the most interaction, traffic, and replies—have more than 11 hashtags in their post description. To reach a wider audience and keep them engaged with your event marketing, make sure you categorize your related posts effectively.
The ultra-condensed, highly-marketable content you host on Twitter can completely change the face of your event. Taking the best parts from Instagram and Facebook and compiling them into one neat, limited-character package, outreach with Twitter is an absolute must for your event marketing on social media efforts.
Give Your Event an Identity
By promoting your event with its own unique hashtag on Twitter, you’ll pave the way for easier tracking and interaction with your audience. Just as on Instagram, hashtags play a huge role on Twitter. They help your content and event get found in the first place.
Schedule and Reply
To get the most out of your Twitter interactions, plan frequent updates throughout the event itself. These will serve as a springboard for further communication and interaction with your audience. Then, once you’ve published your content, stay with it a while and show your audience you’re listening by engaging in conversations.
If your event is specifically catered to professionals, there’s no better way to connect with the ones you want there the most than LinkedIn. Influencers and business contacts abound on this platform, giving you a very specialized and unique audience. Here are some of the most important things to keep in mind when courting them:
Leverage LinkedIn Groups
Networking with professionals is the name of the game in every aspect of LinkedIn. If you have industry-specific information you need to get out about your event, being a part of a Group on LinkedIn will take you a long way. More than simply a collection of your close friends, these Groups hold a vast store of people waiting for your message. If you’re part of the right groups, your event attendance and engagement will go through the roof!
Try Promoting Your Event With Ads
If promoting your event through social media isn't getting you organic traffic, it may be time to consider targeted LinkedIn ads. Use them as long as you need them. Bidding for ad space on the platform is incredibly easy, and it’ll give you plenty of chances to bring a crowd you’ve yet to meet to your event.
A marketer’s dream ecosystem, a wealth of marketing effort combinations exist to make your event campaign a winner. From their numerous styles of ad delivery to their deadeye aim for demographics, there are plenty of ways to leverage Facebook for all of the event marketing on social media you do.
Consider Buying Ad Space
Oftentimes, organic posts get drowned out by commercial ones. This means that if you’re hosting an event without a proper ad campaign in place, your hard work may all fall by the wayside. Prevent this from happening by using Facebook ads to ensure that you have a spot on Facebook when the time comes.
Target Your Dream Audience
Every post you create on Facebook should have a target user in mind. Facebook makes this easy with plenty of categories to pinpoint an audience to your exact specifications. Don’t waste time marketing to the wrong people—send your event info to people who’ve been waiting for it!