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    Picture of Emma Berry
    By Emma Berry in September, 2018 | 7 minute read

    Blogging - Content Marketing

    Use These 7 Content Marketing Ideas to Create Engaging Blog Posts

    Blog posts should always be engaging and helpful for your readers. You want your blog posts to help your customers solve their problems, but you also want them to be delighted by the content you’re producing. Keep these 7content marketing ideas in mind when you’re creating the next engaging blog post for your company.


    Creating engaging content is the key to successful inbound marketing. Your content has to be able to attract, convert, close, and delight your customers. Blog posts have long been a major component of content marketing and can be used at different stages of the buyer’s journey.

    Inbound marketing really begins with creating engaging content. You want your content to help your customers answer their questions and solve their problems. You also want your content to nurture potential customers into actual customers.

    Unfortunately, writing engaging blog posts isn’t that easy. It takes a lot of time and effort to create a successful, engaging, and educational blog post that will delight your audience. When you’re constantly producing content, it can be tiring and difficult to create engaging pieces of content every time.

    Luckily, there are ways to turn your blog posts from boring to delightful. 

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    Engaging Content Marketing Ideas = Engaging Blog Posts

    When you’re lacking engaging blog post ideas, turn to these foolproof content marketing ideas to spark some inspiration and help you produce the best content for your company.

    1. Tell a Story.

    Telling a story in each blog post is the number one way to keep your content engaging. Stories resonate with people, which means stories will resonate with your customers. A customer is going to remember a blog post that appeals to their emotions.

    Creating a storyline for each blog post doesn’t necessarily mean you have to create a lengthy piece of content. Usually, short stories are the best way to capture the attention of your audience. As long as your story has character, conflict, and a resolution, you’re blog post will be more compelling.

    Nonetheless, writing a story can sometimes be a challenge when you’re writing about business. Try to think about your topic like a storyteller, and you’ll find some surprising ways to make your post more compelling. Do your customers have a mystery that needs solving? Is there a challenge in your industry that needs to be overcome? Make your reader your protagonist and walk them through the steps to success.

    2. Create a Catchy Title to Grab the Attention of Your Audience.

    Unfortunately, many readers will judge a blog post by it’s title. Readers will decide whether or not to click on your blog post based on how eye-catching your title is. If your title isn’t engaging, then chances are your audience will assume your blog post isn’t engaging, either.

    When it comes to the best content marketing ideas, you should always be sure to start each new blog with a working title. This way, you can alter it as you write your blog post and your story begins to reveals itself. Sometimes, you might start with one content marketing idea, and as you write, you’ll end up in a completely different direction. You want your working title to be flexible so you have some room to change it if your blog post ends up going in a different direction.

    Your title shouldn’t be super long and should give an accurate idea of what the reader can expect to get out of the article. You don’t want to deceive your reader by advertising a different type of post then you’re actually writing.

    3. Show Your Personality Through Your Writing.

    No one wants to feel like they’re reading an academic essay. When writing blog posts, make your personality shine through to emphasize your story and make it more engaging for your audience. Even if your article is about statistics, you should find ways to give it some personality.

    Start a conversation with your audience by making your writing sound more human and less robotic. Make your blog posts sound casual and conversational to mimic the voice of your target audience.

    You want your reader to feel welcomed by your writing. Using academic language doesn’t necessarily make you sound smart. Instead, you could actually risk a reader not finishing your article.

    4. Use Transitions to Make Your Writing Clear.

    Sometimes a blog post can go in a few different directions. Although you should always write about one core topic, there could be a few different content marketing ideas that you want to include throughout your blog post.

    When you want to switch directions within a blog post, you should write a couple of sentences that close one point and introduce another. This will make your writing more clear and easier for your audience to read.

    Transitions should give a brief closing statement and a simple introduction. You don’t want to overwhelm your reader with a lengthy closing paragraph and opening paragraph. A blog post is not an essay. A few short summary sentences are the perfect way to transition into a new point.

    5. Foreshadow What’s to Come in Your Blog Post.

    Just like transitions, foreshadowing will give the reader an idea of what to expect from your blog post. Foreshadowing just means that you’re dropping hints throughout your post about what’s to come.

    Foreshadowing will help engage your audience by telling them what they can look forward to in your blog post. These hints can entice your reader and keep engaged by reassuring them the blog post contains the information they expect.

    Hinting at what’s to come might also give readers an incentive to keep reading because they want to learn more about your next point. Even though a reader might not be as interested in one point, a foreshadow can help keep your reader reading.

    6. Find the Right Length for Each Blog Post.

    Your blog post shouldn’t be overwhelmingly long or underwhelmingly short. But each blog post is going to be different depending on the topic of the post. Blog posts don’t have to always be only 500 words. Sometimes, your customers will want some more information about the topic you’re writing about. Long blog posts (over 1000 words) generally perform better than short ones when it comes to organic traffic.

    You have to find the right balance for each individual blog post. If you make your post long just for the sake of hitting a target word count, you risk losing the attention of your readers. But, if you make your post too short, you risk not giving enough information to your readers.

    7. Break Up Your Text Within Your Blog Post.

    Try to avoid writing lengthy paragraphs. It’s harder to digest information that is written in long form paragraphs. Try to break up your content marketing ideas into separate smaller paragraphs to make it easier for your reader to comprehend.

    Even if your blog post is on the longer side, it’ll be easier to read if the paragraphs are broken down into smaller sections. Your post actually won’t seem as long if you have short sections of digestible information.

    Final Thoughts

    Creating engaging content on a consistent basis can be difficult. However, you have to keep your blog posts engaging because it plays a key role in successful inbound marketing. These 7 content marketing ideas should make it easier for you to keep your blog posts entertaining and educational.

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