Market Veep Blog

Drive In More Leads

    William Jepma

    Raised in a small town in Upstate New York, William attended college in Massachusetts and quickly fell in love with the area, its people, and its seafood. William has been writing all his life, and enjoys the exciting process of generating long-form content and brand storytelling for Market Veep’s clients. When not writing furiously at his desk, you can find William at the movie theater, reading a book in the grass, or petting random dogs on the street.

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    More from William Jepma

    5 Employee Wellness Ideas You Can Include in Your Company Culture

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    By William Jepma in January, 2019 | 7 minute read

    Employee wellness and productivity are two intrinsically linked subjects that you and your company should be paying attention to. When an employee feels that their personal wellness is acknowledged and validated by their employer, not only will...

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    The 6 Best Company Cultures Out There Right Now

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    By William Jepma in January, 2019 | 7 minute read

    When used well, a healthy and thoughtful company culture can be the thing that helps finally catapult your brand into a success all its own. To help you pinpoint the trends that work—and the ones that don’t—here are some of the best company...

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    7 Reasons to Start Using Podcast Marketing

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    By William Jepma in December, 2018 | 7 minute read

    As the podcasting community continues to expand, businesses are wondering if they should follow the trend and also get involved in the world of podcast marketing. While podcasts are undoubtedly a relevant and lucrative outlet for information,...

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    How Does User-Generated Content Marketing Work?

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    By William Jepma in December, 2018 | 6 minute read

    When it comes to effective marketing strategies, there are few things more persuasive than a user-generated content marketing strategy. Customers are more willing to trust other customers than they are sellers or companies, so if you can tap...

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    Understanding and Measuring Your Content Marketing ROI

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    By William Jepma in December, 2018 | 6 minute read

    Measuring your content marketing ROI is one of the most effective ways to understand how, and if, your company’s content creation is living up to the time and resources you’ve invested in it. With the information in this blog post, you’ll be...

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    How To Use Marketing Chatbots in Your Sales Enablement Strategies

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    By William Jepma in December, 2018 | 7 minute read

    Chatbots have become a powerful tool in today’s increasingly automated business landscape. Their streamlined approach to simple problem solving and customer engagement makes them popular among larger businesses. But should your company use...

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    Is Your Business Newsletter Making These 9 Common Mistakes?

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    By William Jepma in November, 2018 | 7 minute read

    Email marketing is tough to do right. Do it wrong, and you’ll end up in the trash or the spam folder. But if you do it right, and employ a smart business newsletter design, you can build a meaningful relationship with your client base. Avoid...

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    10 Sales Call Tips to Help You Convert More Leads

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    By William Jepma in November, 2018 | 8 minute read

    A successful sales call is often the first step in building a lasting relationship with a prospective client. That first contact is vital in establishing who you are as a business, why your products and service are valuable, and how you can solve...

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    What are the Elements of the Marketing Mix and Why are They Important?

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    By William Jepma in November, 2018 | 9 minute read

    A marketing mix and the multiple “P’s” that go along with it is an important concept to have a firm grasp of if you want to ensure that your marketing efforts achieve peak success rates. But what are the elements of the marketing mix, and how can...

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    Why Aligning Marketing and Sales Should be a Priority for Your Company

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    By William Jepma in November, 2018 | 6 minute read

    Both your sales and marketing teams play a vital role in maintaining your company’s success. They share common goals, are usually aware of each other and their need for cooperation. Why, then, are so few sales and marketing teams in true...

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