Market Veep Blog

Drive In More Leads

    William Jepma

    Raised in a small town in Upstate New York, William attended college in Massachusetts and quickly fell in love with the area, its people, and its seafood. William has been writing all his life, and enjoys the exciting process of generating long-form content and brand storytelling for Market Veep’s clients. When not writing furiously at his desk, you can find William at the movie theater, reading a book in the grass, or petting random dogs on the street.

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    More from William Jepma

    3 Lessons HubSpot Integration Partners Have Learned From Their Customers

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    By William Jepma in February, 2020 | 6 minute read

    There are countless ways you can get to know your marketing target audience. You can run a customer case study, send out a survey, or perhaps most importantly, simply listen to what they have to say. To help you see just how valuable it is to...

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    Identifying 6 of the Best Apps for Startups

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    By William Jepma in December, 2019 | 7 minute read

    Startup marketing can sometimes feel like an uphill battle. How can you take your current budget and resources and cover as much ground as possible with it? We know how daunting questions like that can feel, which is why we reached out to some of...

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    How Can You Improve Your Lead Follow-Up Process?

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    By William Jepma in December, 2019 | 6 minute read

    Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...

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    6 Sales Enablement Tools to Increase Your Team’s Productivity

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    By William Jepma in November, 2019 | 6 minute read

    Are you looking to improve your sales and marketing productivity? Does your sales process need streamlining? If you’re looking to optimize your company’s sales enablement strategy, then you’re going to want some tools on your side. Get started...

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    Why Buyer Personas Matter: 5 Tips for Knowing Your Marketing Audience

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    By William Jepma in November, 2019 | 6 minute read

    Knowing your marketing audience is one of the first and most crucial steps your company will make towards success. When you invest in buyer persona development, you’re investing in your content marketing, your brand identity, and your company’s...

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    3 Common Inbound Marketing Challenges (And How to Deal With Them)

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    By William Jepma in November, 2019 | 11 minute read

    As valuable and effective as inbound marketing is, it’s not without its challenges. But as the classic phrase goes, “nothing worth having comes easy.” So, if you want to learn how to overcome marketing challenges, we want to help. Here are three...

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    Streamline Your Sales Pipeline Management with These 5 Tips

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    By William Jepma in November, 2019 | 8 minute read

    Streamlining your sales pipeline management is one of the best things you can do for your company. The cleaner your pipeline is, the easier it’ll be to manage. And the easier it is to manage, the more deals your sales team will be able to close....

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    How to Identify and Address Customer Pain Points

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    By William Jepma in October, 2019 | 5 minute read

    Your company’s success hinges on the success of its customers. If you want to continue to grow and expand, then you need to prioritize your customers. And you can do that by learning how to delight customers with the ways you identify, address,...

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    The Best Marketing Ideas From INBOUND 2019

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    By William Jepma in October, 2019 | 6 minute read

    HubSpot’s annual INBOUND marketing conference is one of the most important events for marketers, salespeople, developers, entrepreneurs, and anyone looking for new and exciting ways to make their business the best it can be. And this year’s event...

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    What Makes a HubSpot Agency Different From Other Marketing Agencies?

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    By William Jepma in September, 2019 | 8 minute read

    A HubSpot agency is certified in inbound marketing and the use of HubSpot’s software. Certified agencies offer their clients marketing services through the HubSpot platform, as well as ongoing support, expert advice, and innovative strategies.

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