Market Veep Blog

Drive In More Leads

    William Jepma

    Raised in a small town in Upstate New York, William attended college in Massachusetts and quickly fell in love with the area, its people, and its seafood. William has been writing all his life, and enjoys the exciting process of generating long-form content and brand storytelling for Market Veep’s clients. When not writing furiously at his desk, you can find William at the movie theater, reading a book in the grass, or petting random dogs on the street.

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    More from William Jepma

    3 Common Inbound Marketing Challenges (And How to Deal With Them)

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    By William Jepma in November, 2019 | 11 minute read

    As valuable and effective as inbound marketing is, it’s not without its challenges. But as the classic phrase goes, “nothing worth having comes easy.” So, if you want to learn how to overcome marketing challenges, we want to help. Here are three...

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    Streamline Your Sales Pipeline Management with These 5 Tips

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    By William Jepma in November, 2019 | 8 minute read

    Streamlining your sales pipeline management is one of the best things you can do for your company. The cleaner your pipeline is, the easier it’ll be to manage. And the easier it is to manage, the more deals your sales team will be able to close....

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    How to Identify and Address Customer Pain Points

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    By William Jepma in October, 2019 | 5 minute read

    Your company’s success hinges on the success of its customers. If you want to continue to grow and expand, then you need to prioritize your customers. And you can do that by learning how to delight customers with the ways you identify, address,...

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    The Best Marketing Ideas From INBOUND 2019

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    By William Jepma in October, 2019 | 6 minute read

    HubSpot’s annual INBOUND marketing conference is one of the most important events for marketers, salespeople, developers, entrepreneurs, and anyone looking for new and exciting ways to make their business the best it can be. And this year’s event...

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    What Makes a HubSpot Agency Different From Other Marketing Agencies?

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    By William Jepma in September, 2019 | 8 minute read

    A HubSpot agency is certified in inbound marketing and the use of HubSpot’s software. Certified agencies offer their clients marketing services through the HubSpot platform, as well as ongoing support, expert advice, and innovative strategies.

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    What Does an Inbound Marketing Budget Breakdown Look Like and Why is it Important?

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    By William Jepma in August, 2019 | 7 minute read

    Creating a marketing budget breakdown for your company can feel daunting. To do it right, your company will need to take an in-depth, honest look at its expenses and its profits. This will give you the necessary data to put together a marketing...

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    How Long Does an Inbound Marketing Strategy Take to Produce Results?

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    By William Jepma in June, 2019 | 10 minute read

    Inbound marketing has been the standard for quite some time now, but maybe you’re still wondering what the inbound marketing benefits are, how an inbound marketing strategy works, and how long it takes to start seeing meaningful inbound marketing...

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    Win More Sales with Closed-Loop Marketing: Understanding the Analytics and Full Funnel Pipeline

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    By William Jepma in June, 2019 | 5 minute read

    In the constant search for sales and marketing alignment, closed-loop marketing can be one of the essential linchpins that brings the two teams together. By creating an “open-door” between sales and marketing, a closed-loop marketing system will...

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    Are Social Media Pages Replacing Company Websites?

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    By William Jepma in June, 2019 | 6 minute read

    Social media is one of the core foundations of a successful marketing strategy. With more people spending more time than ever on their social media platform of choice, it’s become paramount for companies and brands across the globe to not only be...

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    Motivating Your Sales Team to Utilize Your Technology Tools

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    By William Jepma in May, 2019 | 8 minute read

    The marketing world of today is more competitive than it’s ever been before. With so many companies all competing for attention, and so many marketers vying for the attention of those companies, finding new and effective ways to capture leads and...

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