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William Jepma

Raised in a small town in Upstate New York, William attended college in Massachusetts and quickly fell in love with the area, its people, and its seafood. William has been writing all his life, and enjoys the exciting process of generating long-form content and brand storytelling for Market Veep’s clients. When not writing furiously at his desk, you can find William at the movie theater, reading a book in the grass, or petting random dogs on the street.

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More from William Jepma

A Comprehensive Guide to Social Media Marketing

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By William Jepma in February, 2019 | 26 minute read

Social media is more relevant than ever. Its influence has become such a staple in our culture that going without it is practically a fringe idea. Across the United States alone, 77%  of people have a social media profile. On a worldwide scale,...

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Step Up Your Social Media Content Marketing: Tips to Boost Brand Relevance

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By William Jepma in February, 2019 | 7 minute read

Social media content marketing can be one of the secret weapons in boosting your brand’s relevance and visibility. When you’re well acquainted with who your audience is, what kinds of content capture their attention, and what you can do to...

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How to Create a Cohesive Content Marketing Strategy

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By William Jepma in February, 2019 | 9 minute read

Building and supporting a cohesive content marketing strategy is the first, and arguably the most important, step in bringing your company toward success. Content should be the foundation that the rest of your inbound marketing material builds...

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7 Easy Tips for Successful Lead Conversions

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By William Jepma in January, 2019 | 6 minute read

Converting leads into customers is perhaps the most important part of the inbound methodology. It’s the stage where someone provides you with their information in exchange for a service you’ve offered them. This exchange of information will...

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Why You Should Use Branded Hashtags for Your Business

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By William Jepma in January, 2019 | 6 minute read

If you’ve ever gone online, then you’re undoubtedly aware of the “hashtag” and the powerful presence it has on social media. While you can and should make use of industry-specific hashtags in your social media content marketing, if you really...

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Using Humor to Boost Your Social Media Profile

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By William Jepma in January, 2019 | 7 minute read

A good sense of humor is a great way to humanize a company, and when properly utilized, can dramatically increase audience engagement and profits. In the same breath, however, misusing humor in your social media can be a death sentence for your...

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Using Snapchat in Your Marketing Efforts

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By William Jepma in January, 2019 | 5 minute read

Using Snapchat in your marketing can be tricky, but thanks to the platform’s large and active audience, it can be an influential tool in your content marketing. Users on Snapchat are some of the most active and interactive people on social...

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How Writing Like a Journalist Can Improve Your Content Marketing

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By William Jepma in January, 2019 | 6 minute read

Your content marketing strategy is one of the strongest tools in your company's repertoire. It drives clicks, generates leads, and establishes your brand as a valuable, trustworthy resource for your target audience. Since the content you...

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The Growing Importance of Video in Marketing

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By William Jepma in January, 2019 | 7 minute read

No longer a rising fad, video content marketing has become one of the most important staples of any good inbound strategy. It not only holds audience’s attention longer but is proven to be more effective at converting leads and closing sales....

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How to Include Employee Wellness in Your Company Culture

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By William Jepma in January, 2019 | 7 minute read

Employee wellness and productivity are two intrinsically linked subjects that you and your company should be paying attention to. When an employee feels that their personal wellness is acknowledged and validated by their employer, not only will...

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