Market Veep Blog

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William Jepma

Raised in a small town in Upstate New York, William attended college in Massachusetts and quickly fell in love with the area, its people, and its seafood. William has been writing all his life, and enjoys the exciting process of generating long-form content and brand storytelling for Market Veep’s clients. When not writing furiously at his desk, you can find William at the movie theater, reading a book in the grass, or petting random dogs on the street.

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More from William Jepma

How Long Does an Inbound Marketing Strategy Take to Produce Results?

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By William Jepma in June, 2019 | 10 minute read

Inbound marketing has been the standard for quite some time now, but maybe you’re still wondering what the inbound marketing benefits are, how an inbound marketing strategy works, and how long it takes to start seeing meaningful inbound marketing...

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Win More Sales with Closed-Loop Marketing: Understanding the Analytics and Full Funnel Pipeline

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By William Jepma in June, 2019 | 5 minute read

In the constant search for sales and marketing alignment, closed-loop marketing can be one of the essential linchpins that brings the two teams together. By creating an “open-door” between sales and marketing, a closed-loop marketing system will...

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Are Social Media Pages Replacing Company Websites?

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By William Jepma in June, 2019 | 6 minute read

Social media is one of the core foundations of a successful marketing strategy. With more people spending more time than ever on their social media platform of choice, it’s become paramount for companies and brands across the globe to not only be...

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Motivating Your Sales Team to Utilize Your Technology Tools

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By William Jepma in May, 2019 | 8 minute read

The marketing world of today is more competitive than it’s ever been before. With so many companies all competing for attention, and so many marketers vying for the attention of those companies, finding new and effective ways to capture leads and...

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A Comprehensive Guide to Social Media Marketing Success

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By William Jepma in February, 2019 | 27 minute read

Social media is more relevant than ever. Its influence has become such a staple in our culture that going without it is practically a fringe idea. Across the United States alone, 77%  of people have a social media profile. On a worldwide scale,...

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Step Up Your Social Media Content Marketing: Tips to Boost Brand Relevance

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By William Jepma in February, 2019 | 7 minute read

Social media content marketing can be one of the secret weapons in boosting your brand’s relevance and visibility. When you’re well acquainted with who your audience is, what kinds of content capture their attention, and what you can do to...

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How to Create a Cohesive Content Marketing Strategy

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By William Jepma in February, 2019 | 9 minute read

Building and supporting a cohesive content marketing strategy is the first, and arguably the most important, step in bringing your company toward success. Content should be the foundation that the rest of your inbound marketing material builds...

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7 Easy Tips for Successful Lead Conversions

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By William Jepma in January, 2019 | 6 minute read

Converting leads into customers is perhaps the most important part of the inbound methodology. It’s the stage where someone provides you with their information in exchange for a service you’ve offered them. This exchange of information will...

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Why You Should Use Branded Hashtags for Your Business

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By William Jepma in January, 2019 | 6 minute read

If you’ve ever gone online, then you’re undoubtedly aware of the “hashtag” and the powerful presence it has on social media. While you can and should make use of industry-specific hashtags in your social media content marketing, if you really...

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Using Humor to Boost Your Social Media Profile

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By William Jepma in January, 2019 | 7 minute read

A good sense of humor is a great way to humanize a company, and when properly utilized, can dramatically increase audience engagement and profits. In the same breath, however, misusing humor in your social media can be a death sentence for your...

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