Market Veep Blog

Inbound marketing has been the standard for quite some time now, but maybe you’re still wondering what the inbound marketing benefits are, how an inbound marketing strategy works, and how long it takes to start seeing meaningful inbound marketing...

In the constant search for sales and marketing alignment, closed-loop marketing can be one of the essential linchpins that brings the two teams together. By creating an “open-door” between sales and marketing, a closed-loop marketing system will...

Social media is one of the core foundations of a successful marketing strategy. With more people spending more time than ever on their social media platform of choice, it’s become paramount for companies and brands across the globe to not only be...

The marketing world of today is more competitive than it’s ever been before. With so many companies all competing for attention, and so many marketers vying for the attention of those companies, finding new and effective ways to capture leads and...

Social media is more relevant than ever. Its influence has become such a staple in our culture that going without it is practically a fringe idea. Across the United States alone, 77%  of people have a social media profile. On a worldwide scale,...

Social media content marketing can be one of the secret weapons in boosting your brand’s relevance and visibility. When you’re well acquainted with who your audience is, what kinds of content capture their attention, and what you can do to...

Building and supporting a cohesive content marketing strategy is the first, and arguably the most important, step in bringing your company toward success. Content should be the foundation that the rest of your inbound marketing material builds...

Converting leads into customers is perhaps the most important part of the inbound methodology. It’s the stage where someone provides you with their information in exchange for a service you’ve offered them. This exchange of information will...

If you’ve ever gone online, then you’re undoubtedly aware of the “hashtag” and the powerful presence it has on social media. While you can and should make use of industry-specific hashtags in your social media content marketing, if you really...

A good sense of humor is a great way to humanize a company, and when properly utilized, can dramatically increase audience engagement and profits. In the same breath, however, misusing humor in your social media can be a death sentence for your...