Market Veep Blog

Drive In More Leads

    William Jepma

    Raised in a small town in Upstate New York, William attended college in Massachusetts and quickly fell in love with the area, its people, and its seafood. William has been writing all his life, and enjoys the exciting process of generating long-form content and brand storytelling for Market Veep’s clients. When not writing furiously at his desk, you can find William at the movie theater, reading a book in the grass, or petting random dogs on the street.

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    More from William Jepma

    Leading Through a Crisis: How to Align Sales and Marketing After COVID

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    By William Jepma in July, 2020 | 5 minute read

    There are subtle but crucial differences between managing your team during a crisis and leading your team through a crisis. These differences are especially noticeable when a disruption like COVID-19 affects your company. Instead of letting that...

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    4 Strategies to Boost Website Traffic After COVID

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    By William Jepma in July, 2020 | 7 minute read

    Finding new ways to boost website traffic is an ongoing task for many companies. High traffic can generate plenty of leads to fill out your sales pipeline, after all. But in the wake of COVID-19, many brands are finding that their website traffic...

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    Improve Your Sales Closing Strategy With These Inbound Tricks

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    By William Jepma in July, 2020 | 5 minute read

    Closing a sale can feel like balancing on a tightrope. You have to be mindful of how you’re positioning your brand, how your offerings can help the buyer, and, ultimately, what you can do to build the kind of relationship with the consumer that...

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    Disaster Recovery for Business: How to Sell After a Crisis

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    By William Jepma in July, 2020 | 6 minute read

    Setting smart sales goals in 2020 is a unique kind of dilemma. In the face of so much social upheaval and disruption (as a result of the COVID-19 pandemic, among other things), is now really the time to be selling? If not, then what’s your...

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    5 of the Most Important KPIs to Measure After COVID-19

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    By William Jepma in June, 2020 | 7 minute read

    As most of the country gradually starts to reopen after shutting down in response to the coronavirus pandemic, companies are faced with a difficult question: what happens now? COVID-19 disrupted a lot of things we relied on as entrepreneurs, so...

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    How COVID-19 is Shaping New Kinds of Social Media Marketing Trends

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    By William Jepma in May, 2020 | 9 minute read

    What does marketing during COVID-19 look like? As this virus changes the way businesses across the globe interact with each other and their customers, we’re seeing social media trends for business shift, adapt, and in some cases, disappear...

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    3 Lessons HubSpot Integration Partners Have Learned From Their Customers

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    By William Jepma in February, 2020 | 6 minute read

    There are countless ways you can get to know your marketing target audience. You can run a customer case study, send out a survey, or perhaps most importantly, simply listen to what they have to say. To help you see just how valuable it is to...

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    Identifying 6 of the Best Apps for Startups

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    By William Jepma in December, 2019 | 7 minute read

    Startup marketing can sometimes feel like an uphill battle. How can you take your current budget and resources and cover as much ground as possible with it? We know how daunting questions like that can feel, which is why we reached out to some of...

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    How Can You Improve Your Lead Follow-Up Process?

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    By William Jepma in December, 2019 | 6 minute read

    Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...

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    6 Sales Enablement Tools to Increase Your Team’s Productivity

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    By William Jepma in November, 2019 | 6 minute read

    Are you looking to improve your sales and marketing productivity? Does your sales process need streamlining? If you’re looking to optimize your company’s sales enablement strategy, then you’re going to want some tools on your side. Get started...

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