Market Veep Blog

Drive In More Leads

    Sam Meza

    Sam was born in California, but is a proud Bostonian. She has always been intrigued by branding and social presence, and honed those interests in her double-major in advertising and public relations. As marketing strategist, Sam works hand-in-hand with businesses to develop and execute marketing strategies to reach their goals. Sam spends her free time crafting, binging horror movies with her wife, and playing with her dogs.

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    More from Sam Meza

    Strategic Sales Enablement: How Sales and Marketing Alignment Captures (and Closes) More Leads

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    By Sam Meza in May, 2019 | 23 minute read

    One of the best things you can do for your strategic sales enablement is to emphasize sales and marketing alignment within your company. Sales and marketing alignment results in a more efficient sales process, a more compelling marketing strategy,...

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    5 Unexpected Ways Blogs Can Improve Sales Performance

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    By Sam Meza in March, 2019 | 7 minute read

    Blogs are an essential tool for sales enablement. Here are a few of the (maybe unexpected) ways blogs can dramatically improve sales performance.

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    What is Sales Enablement? (Hint: It's Not a Mythical Creature!)

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    By Sam Meza in March, 2019 | 5 minute read

    What is sales enablement, really? Sales enablement may sound intimidating, but it is completely attainable as proven by the following examples of businesses that have been successful at it for years.

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    These Sales CRM Tools Are Your Sales Team's Best Friend (They Just Don't Know It Yet)

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    By Sam Meza in March, 2019 | 9 minute read

    An effective CRM platform streamlines your sales process to eliminate time spent on tedious tasks so your sales team can focus on selling. Here are some sales CRM tools that can help your sales team score more wins!

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    The Top 6 HubSpot Integrations for B2B Companies

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    By Sam Meza in March, 2019 | 5 minute read

    HubSpot is an invaluable tool for growing B2B businesses. There are over 200 HubSpot integrations that offer even more benefits and functionality, so which ones are right for you?

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    The Benefits of Coordinating Your Sales and Marketing Activities

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    By Sam Meza in March, 2019 | 6 minute read

    Organizational alignment (or a lack thereof) has a massive impact on the overall success of a business. Coordinating your sales and marketing activities is a crucial step in achieving full-business alignment.

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    Sales Enablement Content Can Close Deals (and Make Your Sales Team Happy!)

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    By Sam Meza in March, 2019 | 8 minute read

    One of the key benefits of sales and marketing alignment is the creation of highly relevant sales enablement content that can be used to close more deals.

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    Market Veep Joins the 2019 HubSpot Partner Advisory Council

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    By Sam Meza in February, 2019 | 2 minute read

    Market Veep, a certified Platinum HubSpot Partner, will serve on the Partner Advisory Council in 2019.

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    Crowdsourcing Content: What is User-Generated Content? (With Examples)

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    By Sam Meza in February, 2019 | 8 minute read

    Producing a steady stream of content is key to a successful inbound marketing strategy. However, you don’t have to produce all that content alone. With the right strategy, not only can you compliment your existing content output with the content...

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    Common Content Marketing Mistakes and How to Stop Making Them

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    By Sam Meza in February, 2019 | 6 minute read

    Even seasoned content professionals sometimes make marketing mistakes, but from all failure comes the opportunity to learn and improve.

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