Market Veep Blog

Drive In More Leads

    Sam Meza

    Sam was born in California, but is a proud Bostonian. She has always been intrigued by branding and social presence, and honed those interests in her double-major in advertising and public relations. As marketing strategist, Sam works hand-in-hand with businesses to develop and execute marketing strategies to reach their goals. Sam spends her free time crafting, binging horror movies with her girlfriend, and playing with her dogs.

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    More from Sam Meza

    The Top 6 HubSpot Integrations for B2B Companies

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    By Sam Meza in March, 2019 | 5 minute read

    HubSpot is an invaluable tool for growing B2B businesses. There are over 200 HubSpot integrations that offer even more benefits and functionality, so which ones are right for you?

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    The Benefits of Coordinating Your Sales and Marketing Activities

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    By Sam Meza in March, 2019 | 6 minute read

    Organizational alignment (or a lack thereof) has a massive impact on the overall success of a business. Coordinating your sales and marketing activities is a crucial step in achieving full-business alignment.

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    Sales Enablement Content Can Close Deals (and Make Your Sales Team Happy!)

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    By Sam Meza in March, 2019 | 8 minute read

    One of the key benefits of sales and marketing alignment is the creation of highly relevant sales enablement content that can be used to close more deals.

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    Market Veep Joins the 2019 HubSpot Partner Advisory Council

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    By Sam Meza in February, 2019 | 2 minute read

    Market Veep, a certified Platinum HubSpot Partner, will serve on the Partner Advisory Council in 2019.

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    Crowdsourcing Content: What is User-Generated Content? (With Examples)

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    By Sam Meza in February, 2019 | 8 minute read

    Producing a steady stream of content is key to a successful inbound marketing strategy. However, you don’t have to produce all that content alone. With the right strategy, not only can you compliment your existing content output with the content...

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    Common Content Marketing Mistakes and How to Stop Making Them

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    By Sam Meza in February, 2019 | 6 minute read

    Even seasoned content professionals sometimes make marketing mistakes, but from all failure comes the opportunity to learn and improve.

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    Plan a Successful Social Media Marketing Campaign in 10 Steps

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    By Sam Meza in January, 2019 | 11 minute read

    Successful marketing is about being in front of the right people, at the right time. With social media so deeply intertwined with consumers’ lifestyles, it’s no surprise that businesses are increasingly incorporating social media into their...

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    The Best Marketing Tips from INBOUND 2018

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    By Sam Meza in October, 2018 | 7 minute read

    The Inbound Conference is a gold mine of best marketing tips from thought leaders with diverse backgrounds. Here are the top four marketing tips you need to know to improve your marketing strategy and results.

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    Using Color Theory to Increase Conversions

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    By Sam Meza in September, 2018 | 6 minute read

    Color harmony is the affective response people have to colors and color combinations. For marketers, successful use of color harmony can result in more clicks and conversions.

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    Training a Righty Brain to be Ambidextrous: Organization Tips for Creatives

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    By Sam Meza in August, 2018 | 4 minute read

    While most may consider organization a left brained skill, right brained creatives can benefit greatly from better organizing their workspaces, thoughts, and schedules. Applying these tips can result in increased productivity without limiting...

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