Market Veep Blog

Drive In More Leads

    Sam Meza

    Sam was born in California, but is a proud Bostonian. She has always been intrigued by branding and social presence, and honed those interests in her double-major in advertising and public relations. As marketing strategist, Sam works hand-in-hand with businesses to develop and execute marketing strategies to reach their goals. Sam spends her free time crafting, binging horror movies with her girlfriend, and playing with her dogs.

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    More from Sam Meza

    Chatbot vs. Live Chat: Which One Should You Use?

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    By Sam Meza in December, 2019 | 5 minute read

    As chat becomes a standard channel of communication, understanding when to use a chatbot vs. live chat is crucial. Learn when to use a chatbot to save time and resources, as well as when a live chat option is the best choice.

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    3 Ways to Use Live Chat for Sales

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    By Sam Meza in December, 2019 | 4 minute read

    When you use live chat for sales, you’ll be providing an additional channel for your sales team to engage with prospective buyers –– especially if you’re using the feature HubSpot Live Chat provides you with.

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    4 Live Chat Best Practices

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    By Sam Meza in November, 2019 | 10 minute read

    Live chat is becoming a standard communication channel across industries. To help you take full advantage of its capabilities, here are some live chat best practices to get you started on the right foot.

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    How to Personalize Your HubSpot Chat Profile

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    By Sam Meza in November, 2019 | 8 minute read

    Snippet: Instant communication is becoming the standard expectation for consumers seeking customer support. Here’s how you can personalize your HubSpot chat profile and kickstart meaningful interactions with your audience.

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    How to Set Your Availability in HubSpot Live Chat

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    By Sam Meza in October, 2019 | 9 minute read

    Live chat offers an instant communication channel between your business and your website visitors. Here’s how to make sure you’re there to chat when they’re looking for you.

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    Strategic Sales Enablement: How Sales and Marketing Alignment Captures (and Closes) More Leads

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    By Sam Meza in May, 2019 | 23 minute read

    One of the best things you can do for your strategic sales enablement is to emphasize sales and marketing alignment within your company. Sales and marketing alignment results in a more efficient sales process, a more compelling marketing...

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    5 Unexpected Ways Blogs Can Improve Sales Performance

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    By Sam Meza in March, 2019 | 7 minute read

    Blogs are an essential tool for sales enablement. Here are a few of the (maybe unexpected) ways blogs can dramatically improve sales performance.

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    What is Sales Enablement? (Hint: It's Not a Mythical Creature!)

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    By Sam Meza in March, 2019 | 5 minute read

    What is sales enablement, really? Sales enablement may sound intimidating, but it is completely attainable as proven by the following examples of businesses that have been successful at it for years.

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    These Sales CRM Tools Are Your Sales Team's Best Friend (They Just Don't Know It Yet)

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    By Sam Meza in March, 2019 | 9 minute read

    An effective CRM platform streamlines your sales process to eliminate time spent on tedious tasks so your sales team can focus on selling. Here are some sales CRM tools that can help your sales team score more wins!

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    The Top 6 HubSpot Integrations for B2B Companies

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    By Sam Meza in March, 2019 | 5 minute read

    HubSpot is an invaluable tool for growing B2B businesses. There are over 200 HubSpot integrations that offer even more benefits and functionality, so which ones are right for you?

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