Market Veep Blog

Drive In More Leads

    Sam Meza

    Sam was born in California, but is a proud Bostonian. She has always been intrigued by branding and social presence, and honed those interests in her double-major in advertising and public relations. As marketing strategist, Sam works hand-in-hand with businesses to develop and execute marketing strategies to reach their goals. Sam spends her free time crafting, binging horror movies with her girlfriend, and playing with her dogs.

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    More from Sam Meza

    50x52: Thank you to Angels Among Us! + Cape Abilities, Meals on Wheels Atlanta, Science Club for Girls, Mass Gen, & Shakespeare Behind Bars

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    By Sam Meza in April, 2021 | 5 minute read

    We’re excited to share our April 50x52 organizations and thank them for their ongoing dedication to fighting the good fight! From finding loving homes for furry friends to empowering STEM girls, all six of these organizations are proof that you...

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    50x52: Thank you to the American Art Therapy Association! + The Samfund, Boys & Girls Club, Military Support Foundation, and Next Step

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    By Sam Meza in March, 2021 | 4 minute read

    We’re especially passionate about the organizations featured in our March 50x52 donations! While they serve very different communities, they all share a common goal - empowering people to live their best lives. Join us in honoring these...

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    HubSpot Email Tracking Software: Why We Love It + How to Get Started

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    By Sam Meza in February, 2021 | 10 minute read

    In this HubSpot sales training, you’ll learn all about the HubSpot email integration and how to get started using it.

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    How to Book More Sales Meetings with the HubSpot Meetings Tool

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    By Sam Meza in February, 2021 | 7 minute read

    In this HubSpot sales training, we’ll walk you through how to set up your HubSpot Meetings tool.

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    50x52: Thank you to the heroes at Beth Israel Lahey Health! + Karuna Center for Peacebuilding, May Institute, Ferocious Fighters, and The Decibels Foundation

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    By Sam Meza in February, 2021 | 4 minute read

    Cupid’s arrow isn’t the only thing spreading love around here! The organizations below do an exceptional job of spreading joy, empowerment, and love. That’s why they’re this month’s 50x52 featured donation recipients! Learn more about our 50x52...

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    70 Facebook Terms & Definitions

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    By Sam Meza in January, 2020 | 10 minute read

    Facebook is a robust platform with highly intricate advertising capabilities. Don’t get lost in the jargon—use this cheat sheet to familiarize yourself with the most commonly used Facebook terms.

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    The 15 Facebook KPIs You Should Be Tracking

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    By Sam Meza in January, 2020 | 6 minute read

    Each Facebook Ads campaign should be used to drive specific results. Knowing which Facebook KPIs to track can help you hit your goals. 

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    Facebook Bidding Strategies for Beginners

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    By Sam Meza in January, 2020 | 4 minute read

    More money spent doesn’t always result in a higher return on investment. Use these Facebook bidding strategies to make sure you are getting the biggest bang for your advertising bucks.

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    Which Facebook Campaign Objectives Should I Use?

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    By Sam Meza in January, 2020 | 11 minute read

    There are currently 11 different Facebook campaign objectives available. Selecting the appropriate campaign is the first step toward creating Facebook ads that drive results. To help you take advantage of some of Facebook Ads best practices,...

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    The 14 Secrets to an Engaging Live Chat Window Design

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    By Sam Meza in December, 2019 | 8 minute read

    Chances are a lot of time and care went into your website design. Is the same true for your chat window design? Here are 14 tips for creating an engaging live chat window that will entice website visitors to get in touch with your customer...

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