Market Veep Blog

Drive In More Leads

    Sam Meza

    Sam was born in California, but is a proud Bostonian. She has always been intrigued by branding and social presence, and honed those interests in her double-major in advertising and public relations. As marketing strategist, Sam works hand-in-hand with businesses to develop and execute marketing strategies to reach their goals. Sam spends her free time crafting, binging horror movies with her girlfriend, and playing with her dogs.

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    More from Sam Meza

    70 Facebook Terms & Definitions

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    By Sam Meza in January, 2020 | 10 minute read

    Facebook is a robust platform with highly intricate advertising capabilities. Don’t get lost in the jargon—use this cheat sheet to familiarize yourself with the most commonly used Facebook terms.

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    The 15 Facebook KPIs You Should Be Tracking

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    By Sam Meza in January, 2020 | 6 minute read

    Each Facebook Ads campaign should be used to drive specific results. Knowing which Facebook KPIs to track can help you hit your goals. 

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    Facebook Bidding Strategies for Beginners

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    By Sam Meza in January, 2020 | 4 minute read

    More money spent doesn’t always result in a higher return on investment. Use these Facebook bidding strategies to make sure you are getting the biggest bang for your advertising bucks.

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    Which Facebook Campaign Objectives Should I Use?

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    By Sam Meza in January, 2020 | 11 minute read

    There are currently 11 different Facebook campaign objectives available. Selecting the appropriate campaign is the first step toward creating Facebook ads that drive results. To help you take advantage of some of Facebook Ads best practices,...

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    The 14 Secrets to an Engaging Live Chat Window Design

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    By Sam Meza in December, 2019 | 8 minute read

    Chances are a lot of time and care went into your website design. Is the same true for your chat window design? Here are 14 tips for creating an engaging live chat window that will entice website visitors to get in touch with your customer...

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    Chatbot vs. Live Chat: Which One Should You Use?

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    By Sam Meza in December, 2019 | 5 minute read

    As chat becomes a standard channel of communication, understanding when to use a chatbot vs. live chat is crucial. Learn when to use a chatbot to save time and resources, as well as when a live chat option is the best choice.

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    3 Ways to Use Live Chat for Sales

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    By Sam Meza in December, 2019 | 4 minute read

    When you use live chat for sales, you’ll be providing an additional channel for your sales team to engage with prospective buyers –– especially if you’re using the feature HubSpot Live Chat provides you with.

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    4 Live Chat Best Practices

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    By Sam Meza in November, 2019 | 10 minute read

    Live chat is becoming a standard communication channel across industries. To help you take full advantage of its capabilities, here are some live chat best practices to get you started on the right foot.

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    How to Personalize Your HubSpot Chat Profile

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    By Sam Meza in November, 2019 | 8 minute read

    Snippet: Instant communication is becoming the standard expectation for consumers seeking customer support. Here’s how you can personalize your HubSpot chat profile and kickstart meaningful interactions with your audience.

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    How to Set Your Availability in HubSpot Live Chat

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    By Sam Meza in October, 2019 | 9 minute read

    Live chat offers an instant communication channel between your business and your website visitors. Here’s how to make sure you’re there to chat when they’re looking for you.

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