Market Veep Blog

Drive In More Leads

    Mike Rand

    Born in California and raised in Virginia, Mike moved to Massachusetts on a whim and fell in love with its small towns and beautiful coastline. Mike is a big proponent of long-form copywriting and brand storytelling. When he isn't creating blog posts and eBooks, you'll find him writing short stories, reading, or watering his many houseplants.

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    More from Mike Rand

    How to Improve Your Website to Increase Lead Conversions

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    By Mike Rand in December, 2016 | 5 minute read

    There are many different reasons why visitors to your website aren't converting. You could be getting the wrong types of visitors on your website, or maybe your visitors don't know what to do once they get there. To improve lead conversions, use...

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    Optimize Your Lead Generation Methods With These 5 Tips

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    By Mike Rand in December, 2016 | 7 minute read

    Good lead generation produces qualified buyers and makes the buying process as frictionless as possible. If your lead generation methods tends to produce leads that aren't qualified to buy, consider implementing the following tips.

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    5 Things About Your Business Website that Your Boss Will Want to Improve

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    By Mike Rand in November, 2016 | 7 minute read

    Your boss may not know it yet, but you do: Your website needs an update. A good website includes helpful content, strong SEO practices, and a flawless user experience.

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    5 Things to Consider When Selecting Legal Marketing Strategies

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    By Mike Rand in October, 2016 | 4 minute read

    Imprecise marketing strategies don't work well for lawyers. Law firms need a marketing strategy that's measurable, locally-targeted, and built around their practice areas.

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    5 Ways to Build Trust with Visitors to Your Lawyer Website

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    By Mike Rand in October, 2016 | 4 minute read

    When a potential client visits your website, you want them to recognize your talent and authority immediately. Place trust-building elements like association badges and testimonials where they can be seen easily. Provide easy access to a free...

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    Law Firm Marketing Strategies That Drive Local Traffic

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    By Mike Rand in October, 2016 | 4 minute read

    Your website is accessible to anyone with an internet connection, but you don't want just anyone on your website. Use directories, backlinks, social media, and targeted content to drive local traffic to your law firm.

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