Market Veep Blog

Drive In More Leads

    Mike Rand

    Born in California and raised in Virginia, Mike moved to Massachusetts on a whim and fell in love with its small towns and beautiful coastline. Mike is a big proponent of long-form copywriting and brand storytelling. When he isn't creating blog posts and eBooks, you'll find him writing short stories, reading, or watering his many houseplants.

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    More from Mike Rand

    How Blogging Generates Leads for Attorneys

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    By Mike Rand in May, 2017 | 4 minute read

    When someone has a question about a legal problem, more often than not, they turn to a search engine. Blogging generates leads for attorneys by answering those questions and offering additional help to potential clients.

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    Generating Quality Leads Has to Start at the Top of the Funnel

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    By Mike Rand in May, 2017 | 4 minute read

    Not all leads are quality leads. If you find that most of your leads are not qualified to buy your product or service, you may need to do some fine-tuning at the top of your marketing funnel.

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    Improve Your Online Lead Generation Tactics Today

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    By Mike Rand in May, 2017 | 4 minute read

    Generating leads online is certainly easier than doing it the old-fashioned way. It's more measurable and much more sustainable, too. But it also requires a certain set of skills.

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    How Sales Representatives Can Spend More Time Selling and Less Time Writing

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    By Mike Rand in May, 2017 | 5 minute read

    Content is an essential part of inbound marketing and sales, but it takes a lot of work. If your sales representatives need another way to generate leads, turn to social media, events, and paid advertisements, or get someone else to write content...

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    Every Law Firm Needs a Legal Content Writer

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    By Mike Rand in May, 2017 | 3 minute read

    Content is one of the most important tools for generating leads online. Every law firm needs a legal content writer to create blogs, eBooks, and informative copy.

    Individuals in need of legal assistance look for lawyers online. According to a...

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    Lawyer Social Media Marketing for Beginners

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    By Mike Rand in May, 2017 | 3 minute read

    As a lawyer, you may be hesitant to use social media. But it can be a useful tool for building relationships and spreading awareness about your firm.

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    Lawyer SEO Marketing That Actually Works

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    By Mike Rand in May, 2017 | 4 minute read

    Search engine optimization can be a difficult topic to understand. Many agencies offer it as a service, but is your law firm really getting its money's worth?

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    How to Build an Effective Marketing Team Structure

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    By Mike Rand in April, 2017 | 5 minute read

    In order to build an effective marketing team structure for your company, you may need to break a few of the old rules. Today, successful companies offer more transparency to their employees, have more fun, and are more hands-on. Here's how you can...

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    When to Hire an Inbound Marketing Agency

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    By Mike Rand in April, 2017 | 4 minute read

    If you try to lay your company's marketing responsibilities on a single person, they'll always come up short. You need a team, but hiring internally is expensive. It may be time to hire an inbound marketing agency.

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    Why You Should Never Stop Marketing

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    By Mike Rand in April, 2017 | 3 minute read

    If you stop marketing, the number of leads and new customers you've been getting will start to drop off immediately. Eventually, you'll have no leads coming in at all. If your marketing isn't giving you the results you want, try changing strategies...

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