Market Veep Blog

Drive In More Leads

    Mike Rand

    Born in California and raised in Virginia, Mike moved to Massachusetts on a whim and fell in love with its small towns and beautiful coastline. Mike is a big proponent of long-form copywriting and brand storytelling. When he isn't creating blog posts and eBooks, you'll find him writing short stories, reading, or watering his many houseplants.
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    More from Mike Rand

    The inbound marketing methodology convert

    The Inbound Marketing Methodology: Convert

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    By Mike Rand in December, 2017 | 4 minute read

    Lead Management - Calls To Action - Content Marketing - Conversion Optimization - Inbound Marketing - Lead Generation - Marketing Reporting - Web Design

    You’ve attracted the right traffic to your site and now it is time to convert visitors into qualified leads. In the Convert stage of the inbound marketing methodology, you use forms, CTAs, and a CRM to capture and store contacts.

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    Electronic sign with arrows attract inbound marketing methodolgy

    The Inbound Marketing Methodology: Attract

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    By Mike Rand in December, 2017 | 4 minute read

    Blogging - Content Marketing - Inbound Marketing - Lead Generation - SEO - Social Media - Web Design

    The first step of the inbound marketing methodology is the Attract stage. This stage involves attracting strangers to your website using content, SEO, and other strategies, thus turning them into visitors.

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    hipsters on gadgets watching webinars people love

    5 Types of Webinars People Love

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    By Mike Rand in November, 2017 | 4 minute read

    Inbound Marketing

    The webinars people love are the ones that align with your audience and your goals. For example, your webinar for current customers may be very different from the webinar you put on for new leads, even if they're both educational.

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    Public Speaking Tips for Webinars

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    By Mike Rand in November, 2017 | 4 minute read

    Inbound Marketing

    How do you speak to an audience you can't see? The same way you speak to a regular audience, but with a few minor adjustments. Know your technology, engage your audience, and practice these public speaking tips for webinars.

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    auditorium with white plastic chairs get tons of attendees at your next webinar

    Get Tons of Attendees At Your Next Webinar with These Tips

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    By Mike Rand in November, 2017 | 3 minute read

    Inbound Marketing - Referral Marketing

    There are two challenges to obtaining webinar attendees: Getting people to sign up and getting people to show up. To keep people interested, pick a must-know subject and keep in contact with those who register.

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    vacant mac computers at marketing agency or in-house marketing department

    Marketing Agency vs. In-House Marketing Team [Infographic]

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    By Mike Rand in November, 2017 | 2 minute read

    Advertising - Inbound Marketing

    Your business is growing. You've networked, gone to trade shows, and hit the pavement running. Maybe you've even taken out a few ads. But in order to keep growing, you'll need a steady flow of leads coming in. It's time to make a decision about...

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    content marketing agency team at desk passing paper

    What Does a Content Marketing Agency Do?

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    By Mike Rand in October, 2017 | 15 minute read

    Content Marketing - Inbound Marketing

    Content marketing is a digital marketing strategy that involves the creation and distribution of videos, graphics, and written materials. A content marketing agency produces and shares these materials on behalf of other businesses, helping them...

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    blue post office box wants you to see how an email marketing agency can help

    How Can a Full-Service Email Marketing Agency Help You?

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    By Mike Rand in October, 2017 | 4 minute read

    Email Marketing - Lead Nurturing

    A full-service email marketing agency can help you segment your contacts, send targeted messages, and automate your email campaigns for maximum lead flow. They can also help you build incentives to capture more contacts. Email still has the one of...

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    gears and cogs show Automation makes B2B email marketing easier

    Why Automation is Essential for B2B Email Marketing

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    By Mike Rand in October, 2017 | 3 minute read

    Email Marketing - Lead Nurturing - Sales & Marketing

    Automation is now essential for B2B email marketing because you can no longer compete without it. Automated email marketing saves vast amounts of time so your employees can focus on other tasks. It also enables you to hyper-target your emails and...

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    two people at table having meetings to hold for sales and marketing alignment-1

    Align Sales and Marketing with These 6 Types of Meetings

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    By Mike Rand in September, 2017 | 4 minute read

    Sales & Marketing - Company Culture - Sales Enablement

    Meetings are an excellent tool for helping you align sales and marketing teams. Hold regular formal meetings between your teams to keep them in step, but don't neglect informal outings.

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