Market Veep Blog

Drive In More Leads

    Mike Rand

    Born in California and raised in Virginia, Mike moved to Massachusetts on a whim and fell in love with its small towns and beautiful coastline. Mike is a big proponent of long-form copywriting and brand storytelling. When he isn't creating blog posts and eBooks, you'll find him writing short stories, reading, or watering his many houseplants.

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    More from Mike Rand

    Why You Should Make the Switch to an Inbound Sales Strategy

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    By Mike Rand in June, 2018 | 11 minute read

    The inbound sales methodology is the best way to sell to today’s empowered buyers. To switch to an inbound sales strategy, you’ll need to start at the top of your organization and work downward. Once you’re committed, educate your salespeople,...

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    8 Reasons Your Inbound Marketing Isn't Working (And How to Fix It)

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    By Mike Rand in May, 2018 | 14 minute read

    Inbound marketing works when it’s done right, but it can take time to see the results you want. If you've committed the right resources and time to your strategy, but your inbound marketing isn’t working still, then it could be related to your...

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    How Lead Intelligence Can Help You Close Inbound Sales Leads (in Half the Time)

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    By Mike Rand in May, 2018 | 10 minute read

    If your inbound sales lead doesn't respond to your first phone call, enroll them in a sales sequence. That sequence will send personalized, automated emails to keep them engaged in the sales process. When following up, use your lead intelligence...

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    How to Find the Right HubSpot Partner Agency Through Directories

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    By Mike Rand in May, 2018 | 6 minute read

    You can find a HubSpot partner agency through HubSpot's directory, but you may need to do some digging. The HubSpot partner directory no longer lets you search based on price range or language, for example. You can also find a HubSpot partner...

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    Why We Switched to Points Pricing

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    By Mike Rand in February, 2018 | 6 minute read

    Points pricing offers clients of service businesses more flexibility at a price they can count on. Instead of having to renegotiate a contract, a client can simply re-allocate points to the strategy they need.

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    What Goes Into Marketing Pricing And Why

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    By Mike Rand in February, 2018 | 7 minute read

    Marketing pricing is based on time, complexity, and above all, value. Services that provide the most value are priced higher. High-value services also tend to be the most complex. Pricing models vary from hourly to per-project models, but points...

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    Hello Topic Clusters – Goodbye Keywords

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    By Mike Rand in February, 2018 | 4 minute read

    Once a primary focus of every SEO strategy, keywords are officially out. Search engines are now sophisticated enough to understand context and user intent. They can also determine a website's authority on specific topics and how relevant they are...

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    3 Reasons You Should Start Outsourcing Email Marketing

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    By Mike Rand in January, 2018 | 5 minute read

    Email marketing can take a lot of time. If your company is struggling to manage the workload, or need some help putting your marketing toolkit to use, then outsourcing email marketing may be an option worth exploring.

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    Do Pop-Up Forms Actually Work? You'd Be Surprised

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    By Mike Rand in January, 2018 | 5 minute read

    Misleading pop-up ads from third-party advertisers give pop-ups a bad rap. Pop-up forms can be used as part of an inbound marketing strategy to convert website visitors and gain new subscribers. The data even shows that they're effective (when...

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    The Inbound Marketing Methodology: Delight

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    By Mike Rand in December, 2017 | 4 minute read

    You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.

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