Market Veep Blog

The inbound sales methodology is the best way to sell to today’s empowered buyers. To switch to inbound sales, you’ll need to start at the top of your organization and work downward. Once you’re committed, educate your salespeople, align sales...

Inbound marketing works when it’s done right, but it can take time. If your inbound marketing isn’t working, it could be related to your goals, your targeting, your data, or your strategy.

If your inbound sales lead doesn't respond to your first phone call, enroll them in a sales sequence. That sequence will send personalized, automated emails to keep them engaged in the sales process. When following up, use your lead intelligence...

You can find a HubSpot partner agency through HubSpot's directory, but you may need to do some digging. The directory no longer lets you search based on price range or language, for example. You can also find a HubSpot partner agency through...

HubSpot offers free tools and reasonably priced packages for businesses of all sizes. HubSpot pricing differs per package. If you sign up for HubSpot through a HubSpot agency partner, you get a number of other benefits.

A HubSpot agency is certified in inbound marketing and the use of HubSpot’s software. Certified agencies offer their clients marketing services through the HubSpot platform, as well as ongoing support, expert advice, and innovative strategies.

Points pricing offers clients of service businesses more flexibility at a price they can count on. Instead of having to renegotiate a contract, a client can simply re-allocate points to the strategy they need.

Marketing pricing is based on time, complexity, and above all, value. Services that provide the most value are priced higher. High-value services also tend to be the most complex. Pricing models vary from hourly to per-project models, but points...

Once a primary focus of every SEO strategy, keywords are officially out. Search engines are now sophisticated enough to understand context and user intent. They can also determine a website's authority on specific topics and how relevant they are...

Email marketing can take a lot of time. Many companies outsource email marketing just to get help with the workload. But many others look to professional email marketers to provide them with expert advice and new email marketing capabilities,...