Market Veep Blog

Drive In More Leads

    Mike Rand

    Born in California and raised in Virginia, Mike moved to Massachusetts on a whim and fell in love with its small towns and beautiful coastline. Mike is a big proponent of long-form copywriting and brand storytelling. When he isn't creating blog posts and eBooks, you'll find him writing short stories, reading, or watering his many houseplants.

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    More from Mike Rand

    Why You Should Make the Switch to Inbound Sales

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    By Mike Rand in June, 2018 | 11 minute read

    The inbound sales methodology is the best way to sell to today’s empowered buyers. To switch to inbound sales, you’ll need to start at the top of your organization and work downward. Once you’re committed, educate your salespeople, align sales...

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    8 Reasons Your Inbound Marketing Isn't Working (And How to Fix It)

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    By Mike Rand in May, 2018 | 14 minute read

    Inbound marketing works when it’s done right, but it can take time to see the results you want. If you've committed the right resources and time to your strategy, but your inbound marketing isn’t working still, then it could be related to your...

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    How to Close an Inbound Sales Lead (in Half the Time)

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    By Mike Rand in May, 2018 | 9 minute read

    If your inbound sales lead doesn't respond to your first phone call, enroll them in a sales sequence. That sequence will send personalized, automated emails to keep them engaged in the sales process. When following up, use your lead intelligence...

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    How to Find the Right HubSpot Partner Agency Through Directories

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    By Mike Rand in May, 2018 | 6 minute read

    You can find a HubSpot partner agency through HubSpot's directory, but you may need to do some digging. The directory no longer lets you search based on price range or language, for example. You can also find a HubSpot partner agency through...

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    Understanding HubSpot Pricing: Pros, Cons, and Where to Start

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    By Mike Rand in March, 2018 | 12 minute read

    HubSpot offers free tools and reasonably priced packages for businesses of all sizes. HubSpot pricing differs per package. If you sign up for HubSpot through a HubSpot agency partner, you get a number of other benefits.

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    What You Get with a HubSpot Agency

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    By Mike Rand in March, 2018 | 6 minute read

    A HubSpot agency is certified in inbound marketing and the use of HubSpot’s software. Certified agencies offer their clients marketing services through the HubSpot platform, as well as ongoing support, expert advice, and innovative strategies.

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    Why We Switched to Points Pricing

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    By Mike Rand in February, 2018 | 6 minute read

    Points pricing offers clients of service businesses more flexibility at a price they can count on. Instead of having to renegotiate a contract, a client can simply re-allocate points to the strategy they need.

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    What Goes Into Marketing Pricing And Why

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    By Mike Rand in February, 2018 | 7 minute read

    Marketing pricing is based on time, complexity, and above all, value. Services that provide the most value are priced higher. High-value services also tend to be the most complex. Pricing models vary from hourly to per-project models, but points...

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    Hello Topic Clusters – Goodbye Keywords

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    By Mike Rand in February, 2018 | 4 minute read

    Once a primary focus of every SEO strategy, keywords are officially out. Search engines are now sophisticated enough to understand context and user intent. They can also determine a website's authority on specific topics and how relevant they are...

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    Why Would You Outsource Email Marketing?

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    By Mike Rand in January, 2018 | 5 minute read

    Email marketing can take a lot of time. Many companies outsource email marketing just to get help with the workload. But many others look to professional email marketers to provide them with expert advice and new email marketing capabilities,...

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