Market Veep Blog

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    Max Kiniklis

    Living his whole life in Massachusetts, Max is from a small town west of Boston. Initially, he went to school for electrical engineering but found his passion for web development and soon made the switch. As a Marketing Protégé at Market Veep, he creates landing pages and templates, and updates content on the Market Veep website. When not in the office, you’ll usually find Max playing a variety of instruments with all his friends.

    More from Max Kiniklis

    The Benefits of Using Structured Data

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    By Max Kiniklis in September, 2018 | 7 minute read

    Structured data allows you to tell search engines exactly what kind of content they will find on your website. Doing so can give search engines a better understanding of that content and sometimes display your page as a rich result.

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    The Importance of a Well Designed 404 Page

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    By Max Kiniklis in August, 2018 | 6 minute read

    Too often, 404 pages are left untouched. A 404 page is an opportunity for you to display a little bit of creative freedom and apologize to your users at the same time. If designed well, a 404 page can help keep the traffic on your website and...

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    The Role of Artificial Intelligence on the Web

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    By Max Kiniklis in August, 2018 | 5 minute read

    Artificial Intelligence (AI) is quickly becoming one of the most innovative forces in multiple industries. It will soon make a long-lasting impact on marketing and e-commerce, and will change the way we do business in the future.

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    Understanding the Continuous Improvement Stage of Growth-Driven Design

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    By Max Kiniklis in August, 2018 | 6 minute read

    Instead of redesigning a website by initiating a giant project every few years, the continuous improvement stage of Growth-Driven Design allows businesses to make make gradual improvements over time. This stage of the process never ends, but...

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    Understanding the Strategy Stage of Growth-Driven Design

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    By Max Kiniklis in July, 2018 | 8 minute read

    During the strategy stage of Growth-Driven Design, stakeholders work to understand their users, set goals, and build a wishlist or their website. This is perhaps the most important stage of the GDD process. The diligence you give the strategy...

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    25 Statistics on Why Growth-Driven Design Produces a Better Website

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    By Max Kiniklis in July, 2018 | 9 minute read

    Web design is changing. Statistics show that Growth-Driven Design produces websites that are more effective for businesses and friendlier to users. This new process not only produces better results, it leads to fewer headaches along the way.

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    8 Reasons to Build a Launch Pad Website

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    By Max Kiniklis in July, 2018 | 6 minute read

    Launch pad websites can be built much more quickly and inexpensively than traditional websites. Once implemented, developers can analyze how users interact with the launch pad website to make continuous improvements.

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    Traditional Websites vs. Growth-Driven Design Websites: 10 Key Differentiators

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    By Max Kiniklis in June, 2018 | 8 minute read

    There are pros and cons to building a website the traditional way or using Growth-Driven Design. However, Growth-Driven Design was created to address many of the inherent issues in traditional website building. There are 10 key differences...

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