A successful sales call is often the first step in building a lasting relationship with a prospective client. That first contact is vital in establishing who you are as a business, why your products and service are valuable, and how you can solve...
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A marketing mix and the multiple “P’s” that go along with it is an important concept to have a firm grasp of if you want to ensure that your marketing efforts achieve peak success rates. But what are the elements of the marketing mix, and how can...
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Both your sales and marketing teams play a vital role in maintaining your company’s success. They share common goals, are usually aware of each other and their need for cooperation. Why, then, are so few sales and marketing teams in true alignment?...
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Search engine optimization (SEO) is a foundational tool necessary for successful content creation. Without it, the reach and visibility of your content will plummet, as no one will know where to find it or even how to find it. When you buckle down...
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Your employees are the lifeblood of your company, but it’s your company culture that brings life to your employees. A strong and consistent culture validates the workforce in the work they’re doing and empowers them to make your brand their brand...
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Earlier this year, Google rolled out a new mobile-friendly update to its search algorithm which actively inhibited the search engine results for website pages that were considered to be unfriendly to mobile devices. This update drove home the...
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Not every business is aware that they are missing important SEO attributes on their website. Adding these attributes and updating your SEO strategy can help you speak better to today's search algorithms and rank better in search engine results.
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Inbound marketing is all about creating content relevant to the interests of your audience in ways that will draw them to the product you’re offering. One vital, but often overlooked, component of Inbound is sales content. While content marketing is...
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If your social media team uses Instagram as one of their major social media platforms, then take a look at these 10 inspirational Instagram post ideas. When you’re feeling like you don’t know what content to create, this list should help spark some...
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Can Twitter still be a platform for inbound and content marketers? Twitter’s recent dedication to improving their platform and user experience shows that they are serious about returning Twitter to its former glory. The bottom line is, Twitter still...
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