“Marketing it Forward” has always been a core tenet of our company code. Now, with the #50x52 Project, we’re taking the promise of making a difference to a whole new level. Founder and CEO Jennelle McGrath shares the personal journey that led...
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Great content doesn't just clearly explain a topic, it tells a story. With these ten content marketing best practices, you can make sure that your inbound marketing content isn't dictated by length or quantity, but rather, by quality.
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Marketing is an ever growing and ever-changing endeavor. New technology has caused us to abandon some of the old marketing methods and reimagine others.
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Sometimes, we make marketing more complicated than it needs to be. Automation and project management tools, among other hacks, make inbound marketing much easier.
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Companies are finding interesting ways to marketing their business on social media. Sometimes, the best way to apply your own strategy is to learn from the best.
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Links to your website from other sites can affect your ranking in search results. Links from low-quality websites and websites that have been penalized by search engines will have a negative impact on your ranking. Links from authoritative sites...
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Obtaining backlinks from trusted websites like Yelp, Angie's List, or other business directories can make you more attractive to search engines. They can also get you referral traffic from those sites. Just make sure your reviews are good!
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Optimizing all of your live web content with relevant keywords can help you show up in relevant search results. While SEO keyword optimization isn't the most important factor for SEO, they are a necessary part of a balanced content marketing...
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Without spending a dime on ads, you can still sell your product or service through LinkedIn. Make connections, utilize LinkedIn's powerful search tools, and post great content to get your foot in the door with new prospects.
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