Market Veep Blog

Drive In More Leads

    Bill Viau

    Bill grew up a few blocks from the roaring rollercoasters of Canobie Lake Park in Salem, NH, and spent his teenage years writing elaborate histories for D&D campaigns he ran with friends. A bachelor’s in theatre history and literature, followed by a master’s in teaching, led him back to his hometown to teach performing arts and humanities for the next eight years. Eventually, Bill’s lifelong passion for writing brought him into the private sector, where he now applies his talents as a Content Writer for Market Veep. When he’s not moonlighting as a Shakespearean actor, Bill can usually be found cruising on his motorcycle or playing hide and seek with his identical twin daughters.

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    More from Bill Viau

    4 Common Mistakes Scaling Startups Should Avoid

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    By Bill Viau in October, 2019 | 5 minute read

    Scaling startups are swirling with sudden changes and rapid decisions. The urgency to ‘make the call’ can push a growing business into common traps, like scaling too soon, losing sight of immediate goals, or overloading the in-house team with...

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    Is HubSpot for Startups a Good Investment?

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    By Bill Viau in October, 2019 | 6 minute read

    HubSpot for Startups puts HubSpot’s online marketing software into your business’s hands at a price even a cash-strapped seed-stage startup can justify.  In addition to robust startup marketing automation and sales pipeline tools, you’ll get...

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    How to Keep Warm Leads From Growing Cold

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    By Bill Viau in October, 2019 | 4 minute read

    Lead nurturing examples are often focused on taking cold leads and warming them up towards a sale.  But what about nurturing warm leads so they don’t go cold in the first place?  Warm marketing strategies set out to lead nurture gently, but...

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    Digital Marketing for Startups: An Entrepreneur’s Checklist

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    By Bill Viau in October, 2019 | 11 minute read

    The internet is a cost-effective, versatile channel for entrepreneurs who want to build an audience and scale their business.  We’ve gathered the premier methods of digital marketing for startups into this checklist of steps so that you can get...

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    5 Words of Wisdom For VC Startup Scaling

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    By Bill Viau in October, 2019 | 6 minute read

    The scaling process puts a VC startup in a precarious position.  Everything has to grow, but there are many priorities to balance and a misstep could topple your progress.  The best approach is to remain calm and practice these five principles:...

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    Why Outsourcing Is Startup Scaling’s Secret Weapon

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    By Bill Viau in October, 2019 | 7 minute read

    Early in the life of a business, everything is about the core product or service.  Things start to get complicated once you gain traction and begin the scaling process.  Suddenly, tasks that your team used to handle without trouble become major...

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    Is My Startup Ready for VC Investment?

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    By Bill Viau in September, 2019 | 6 minute read

    “Startup” has come to be used as a catch-all term, but it actually represents companies from a wide range of growth stages.  Each stage has the potential to benefit from VC startup funding, albeit in different ways. Whether or not you’re ready...

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    What Happens in the First Year of an Inbound Marketing Strategy?

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    By Bill Viau in August, 2019 | 9 minute read

    You’ve seen plenty of inspiring inbound marketing examples in your research. Companies far and wide claim they’ve doubled traffic, leads, or sales with inbound marketing campaigns. But how did they do it? How long did it take? Here’s what you can...

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    What Happens in 6 Months of an Inbound Content Marketing Strategy?

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    By Bill Viau in August, 2019 | 9 minute read

    It would be convenient to define inbound marketing with a one-size-fits-all schedule. However, with so many variables affecting the time it takes for your inbound content marketing strategy to bear fruit, there's rarely an all-purpose timeline....

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    What Happens in the First 3 Months of an Inbound Marketing Campaign?

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    By Bill Viau in August, 2019 | 8 minute read

    The tree of inbound marketing has diverse branches—inbound content marketing, sales enablement, social media marketing, et al.—that all need planning and setup.  The early months of an inbound marketing campaign revolve around defining the...

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