Market Veep Blog

Drive In More Leads

    Bill Viau

    Bill grew up a few blocks from the roaring rollercoasters of Canobie Lake Park in Salem, NH, and spent his teenage years writing elaborate histories for D&D campaigns he ran with friends. A bachelor’s in theatre history and literature, followed by a master’s in teaching, led him back to his hometown to teach performing arts and humanities for the next eight years. Eventually, Bill’s lifelong passion for writing brought him into the private sector, where he now applies his talents as a Content Writer for Market Veep. When he’s not moonlighting as a Shakespearean actor, Bill can usually be found cruising on his motorcycle or playing hide and seek with his identical twin daughters.

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    More from Bill Viau

    The Relationship Between Digital Ad Spend and Lead Generation

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    By Bill Viau in November, 2019 | 15 minute read

    You need leads to grow, and advertising can generate them. But how do you know whether your digital ad spend budget is making progress or digging you into a hole? Each lead your business generates through ad spend has to be worth more than the...

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    When Should My Sales Team Reach Out to an Inbound Lead?

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    By Bill Viau in November, 2019 | 9 minute read

    Inbound leads are warmer by nature.  After all, they’ve come to you. But that doesn’t mean they’re ready to make a purchase right away, and you definitely don’t want to scare them off.  So when should your sales team reach out? A rapid response...

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    4 Things to Look For in a Marketing Agency for Startups

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    By Bill Viau in November, 2019 | 8 minute read

    A marketing agency for startups isn’t the same as any old inbound marketing agency. Much like the small businesses it serves, a startup marketing agency adopts an us-against-the-world mindset.  Collaboration and transparent client-agency...

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    4 Common Mistakes Scaling Startups Should Avoid

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    By Bill Viau in October, 2019 | 5 minute read

    Scaling startups are swirling with sudden changes and rapid decisions. The urgency to ‘make the call’ can push a growing business into common traps, like scaling too soon, losing sight of immediate goals, or overloading the in-house team with...

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    Is HubSpot for Startups a Good Investment?

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    By Bill Viau in October, 2019 | 6 minute read

    HubSpot for Startups puts HubSpot’s online marketing software into your business’s hands at a price even a cash-strapped seed-stage startup can justify.  In addition to robust startup marketing automation and sales pipeline tools, you’ll get...

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    How to Keep Warm Leads From Growing Cold

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    By Bill Viau in October, 2019 | 4 minute read

    Lead nurturing examples are often focused on taking cold leads and warming them up towards a sale.  But what about nurturing warm leads so they don’t go cold in the first place?  Warm marketing strategies set out to lead nurture gently, but...

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    Digital Marketing for Startups: An Entrepreneur’s Checklist

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    By Bill Viau in October, 2019 | 11 minute read

    The internet is a cost-effective, versatile channel for entrepreneurs who want to build an audience and scale their business.  We’ve gathered the premier methods of digital marketing for startups into this checklist of steps so that you can get...

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    5 Words of Wisdom For VC Startup Scaling

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    By Bill Viau in October, 2019 | 6 minute read

    The scaling process puts a VC startup in a precarious position.  Everything has to grow, but there are many priorities to balance and a misstep could topple your progress.  The best approach is to remain calm and practice these five principles:...

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    Why Outsourcing Is Startup Scaling’s Secret Weapon

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    By Bill Viau in October, 2019 | 7 minute read

    Early in the life of a business, everything is about the core product or service.  Things start to get complicated once you gain traction and begin the scaling process.  Suddenly, tasks that your team used to handle without trouble become major...

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    Is My Startup Ready for VC Investment?

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    By Bill Viau in September, 2019 | 6 minute read

    “Startup” has come to be used as a catch-all term, but it actually represents companies from a wide range of growth stages.  Each stage has the potential to benefit from VC startup funding, albeit in different ways. Whether or not you’re ready...

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