Market Veep Blog

Drive In More Leads

    Bill Viau

    Bill grew up a few blocks from the roaring rollercoasters of Canobie Lake Park in Salem, NH, and spent his teenage years writing elaborate histories for D&D campaigns he ran with friends. A bachelor’s in theatre history and literature, followed by a master’s in teaching, led him back to his hometown to teach performing arts and humanities for the next eight years. Eventually, Bill’s lifelong passion for writing brought him into the private sector, where he now applies his talents as a Content Writer for Market Veep. When he’s not moonlighting as a Shakespearean actor, Bill can usually be found cruising on his motorcycle or playing hide and seek with his identical twin daughters.

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    More from Bill Viau

    Why Outsourcing Is Startup Scaling’s Secret Weapon

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    By Bill Viau in October, 2019 | 7 minute read

    Early in the life of a business, everything is about the core product or service.  Things start to get complicated once you gain traction and begin the scaling process.  Suddenly, tasks that your team used to handle without trouble become major...

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    Is My Startup Ready for VC Investment?

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    By Bill Viau in September, 2019 | 6 minute read

    “Startup” has come to be used as a catch-all term, but it actually represents companies from a wide range of growth stages.  Each stage has the potential to benefit from VC startup funding, albeit in different ways. Whether or not you’re ready...

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    What Happens in the First Year of an Inbound Marketing Strategy?

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    By Bill Viau in August, 2019 | 9 minute read

    You’ve seen plenty of inspiring inbound marketing examples in your research. Companies far and wide claim they’ve doubled traffic, leads, or sales with inbound marketing campaigns. But how did they do it? How long did it take? Here’s what you can...

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    What Happens in 6 Months of an Inbound Content Marketing Strategy?

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    By Bill Viau in August, 2019 | 9 minute read

    It would be convenient to define inbound marketing with a one-size-fits-all schedule. However, with so many variables affecting the time it takes for your inbound content marketing strategy to bear fruit, there's rarely an all-purpose timeline....

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    What Happens in the First 3 Months of an Inbound Marketing Campaign?

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    By Bill Viau in August, 2019 | 8 minute read

    The tree of inbound marketing has diverse branches—inbound content marketing, sales enablement, social media marketing, et al.—that all need planning and setup.  The early months of an inbound marketing campaign revolve around defining the...

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    When Will I Start to Get Inbound Marketing Leads?

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    By Bill Viau in July, 2019 | 7 minute read

    It can take months to develop a true sense of your inbound marketing ROI.  Don’t let impatience knock you off track during the tough foundational work that will gradually kickstart the inbound lead generation process.  Your strategy will take...

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    The Cannabis Marketing Statistics You Need to Know [Infographic]

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    By Bill Viau in July, 2019 | 1 minute read

    It's fortunate that we've seen the rise of cannabis marketing coincide with the age of digital, inbound “content marketing.” Where traditional advertisements live and die at the moment the customer is exposed to them, and disappear when you stop...

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    Inbound Marketing for VC-Backed Startups [Infographic]

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    By Bill Viau in July, 2019 | 1 minute read

    Venture capital backing can kick start your growth in a big way—but you’ve got to know what to do with it.  Prepare for your critical moment with a strong understanding of the growth priorities and initiatives that will bring your founding dream...

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    We Miss You: How to Re-Engage With Lost Leads

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    By Bill Viau in May, 2019 | 12 minute read

    Lost leads don’t have to be missed opportunities...sometimes they’re more like long lost friends, just waiting for the day when you’ll cross paths once again.  To re-engage with your lost leads, you’ve got to understand why they lost touch, how...

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    Should I Upgrade to HubSpot Sales Pro?

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    By Bill Viau in May, 2019 | 9 minute read

    HubSpot has split its Sales platform into layers of increasingly advanced tools to help your sales team flourish at a price point that makes sense for you. The big question, of course, is when does it make sense to move up to the next level? Take...

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