Market Veep Blog

Drive In More Leads

    Bill Viau

    Bill grew up a few blocks from the roaring rollercoasters of Canobie Lake Park in Salem, NH, and spent his teenage years writing elaborate histories for D&D campaigns he ran with friends. A bachelor’s in theatre history and literature, followed by a master’s in teaching, led him back to his hometown to teach performing arts and humanities for the next eight years. Eventually, Bill’s lifelong passion for writing brought him into the private sector, where he now applies his talents as a Content Writer for Market Veep. When he’s not moonlighting as a Shakespearean actor, Bill can usually be found cruising on his motorcycle or playing hide and seek with his identical twin daughters.

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    More from Bill Viau

    5 Dispensary Marketing Strategies That Actually Work!

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    By Bill Viau in January, 2020 | 8 minute read

    Strict dispensary marketing regulations start you out with one hand tied behind your back.  Combine the power of online inbound marketing, on-site incentives, and cannabis-friendly advertising opportunities to break free and grow your business. 

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    Inbound Sales vs. Outbound Sales: How to Bridge the Gap and Fill the Pipeline

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    By Bill Viau in January, 2020 | 14 minute read

    Inbound sales have become the go-to instruments for today, but is there still merit in the outbound sales of old? Is it possible to strike a balance between the two toolsets and use them both to fill your pipeline with customers? In a word, yes. ...

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    4 Things You Should Know About Marketing Your Cannabusiness

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    By Bill Viau in January, 2020 | 9 minute read

    Spreading the word about your new cannabusiness comes with plenty of challenges: federal regulations, old stigmas, social media policies, and more.  But it’s still an industry brimming with growth and opportunities for success. You just need to...

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    Why the Marketing Flywheel is Taking Over the Sales Pipeline & Closing More Deals

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    By Bill Viau in November, 2019 | 12 minute read

    HubSpot’s Brian Halligan declared the inbound marketing funnel retired in 2018.  In its place? The marketing flywheel. Here’s everything you need to know about how (and why) a flywheel business model can help you close more deals than the sales...

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    How to Develop a Lead Nurturing Strategy That Boosts Sales & Advocacy

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    By Bill Viau in November, 2019 | 11 minute read

    Your lead nurturing strategy has two primary goals: to convert leads into sales and to build positive, long-term customer relationships. Follow these lead nurturing best practices to craft a nurture campaign that will shore up the cracks in your...

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    7 Reasons You Need Content That Explores All Marketing Funnel Stages

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    By Bill Viau in November, 2019 | 8 minute read

    Lead generation is the end goal of most inbound marketing strategies. But your content can’t convert or qualify leads without the awareness of an invested audience.  Content marketing is about building relationships — across all marketing funnel...

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    5 HubSpot Tools to Drive Sales for Startups

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    By Bill Viau in November, 2019 | 6 minute read

    HubSpot has a versatile suite of cost-effective software tools that can drive sales for startups through the roof.  Whether you’re using HubSpot Sales, the free-forever CRM, or HubSpot for Startups at a massive discount, there are a handful of...

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    The Relationship Between Digital Ad Spend and Lead Generation

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    By Bill Viau in November, 2019 | 15 minute read

    You need leads to grow, and advertising can generate them. But how do you know whether your digital ad spend budget is making progress or digging you into a hole? Each lead your business generates through ad spend has to be worth more than the...

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    When Should My Sales Team Reach Out to an Inbound Lead?

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    By Bill Viau in November, 2019 | 9 minute read

    Inbound leads are warmer by nature.  After all, they’ve come to you. But that doesn’t mean they’re ready to make a purchase right away, and you definitely don’t want to scare them off.  So when should your sales team reach out? A rapid response...

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    4 Things to Look For in a Marketing Agency for Startups

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    By Bill Viau in November, 2019 | 8 minute read

    A marketing agency for startups isn’t the same as any old inbound marketing agency. Much like the small businesses it serves, a startup marketing agency adopts an us-against-the-world mindset.  Collaboration and transparent client-agency...

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