Market Veep Blog

The most successful marketing strategies aren’t just lucky; they take careful planning and deliberate, data-driven action.  Use key elements of marketing strategy success, like balance, flexibility, and consistency, to achieve maximum results...

The body of cannabis market research is still small, but growing rapidly—and research data is essential to maxing out the potential of your cannabusiness.  We’ve gathered the top 7 cannabis statistics you’ll want to keep tabs on as you develop...

Any effort to improve sales performance begins with questions: What’s working? Where do our best opportunities lie? Which parts of our sales process are the most inefficient?  Sales analytics can give you the answers to these questions so your...

Strict dispensary marketing regulations start you out with one hand tied behind your back.  Combine the power of online inbound marketing, on-site incentives, and cannabis-friendly advertising opportunities to break free and grow your business. 

Inbound sales have become the go-to instruments for today, but is there still merit in the outbound sales of old? Is it possible to strike a balance between the two toolsets and use them both to fill your pipeline with customers? In a word, yes. ...

Spreading the word about your new cannabusiness comes with plenty of challenges: federal regulations, old stigmas, social media policies, and more.  But it’s still an industry brimming with growth and opportunities for success. You just need to...

HubSpot’s Brian Halligan declared the inbound marketing funnel retired in 2018.  In its place? The marketing flywheel. Here’s everything you need to know about how (and why) a flywheel business model can help you close more deals than the sales...

Your lead nurturing strategy has two primary goals: to convert leads into sales and to build positive, long-term customer relationships. Follow these lead nurturing best practices to craft a nurture campaign that will shore up the cracks in your...

Lead generation is the end goal of most inbound marketing strategies. But your content can’t convert or qualify leads without the awareness of an invested audience.  Content marketing is about building relationships — across all marketing funnel...

HubSpot has a versatile suite of cost-effective software tools that can drive sales for startups through the roof.  Whether you’re using HubSpot Sales, the free-forever CRM, or HubSpot for Startups at a massive discount, there are a handful of...