Market Veep Blog

Drive In More Leads

    Bill Viau

    Bill grew up a few blocks from the roaring rollercoasters of Canobie Lake Park in Salem, NH, and spent his teenage years writing elaborate histories for D&D campaigns he ran with friends. A bachelor’s in theatre history and literature, followed by a master’s in teaching, led him back to his hometown to teach performing arts and humanities for the next eight years. Eventually, Bill’s lifelong passion for writing brought him into the private sector, where he now applies his talents as a Content Writer for Market Veep. When he’s not moonlighting as a Shakespearean actor, Bill can usually be found cruising on his motorcycle or playing hide and seek with his identical twin daughters.

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    More from Bill Viau

    7 Ways to Boost Sales in Logistics, Freight, and Transportation

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    By Bill Viau in January, 2021 | 8 minute read

    Many companies have struggled to grow logistics sales and optimize their sales process. Use the seven tips in this list to sell more in less time, empower your sales team, and make potential and current clients happy. 

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    40 Stats That Prove the Value of Marketing For Manufacturers

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    By Bill Viau in January, 2021 | 9 minute read

    The potential ROI of marketing for manufacturers has been proven time and again in B2B industry research. We’ve assembled 40 such stats here to demonstrate the positive impact that marketing can have on a manufacturing company’s bottom line.

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    Why You Need Automation in Your Manufacturer Marketing Strategy

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    By Bill Viau in November, 2020 | 6 minute read

    The digital era has left no industry untouched. Marketing automation tools offer firms powerful data insights, improved reach, better scalability, accelerated response times, and more control in the online-first, buyer’s world we now live in. ...

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    6 Surefire Lead Generation Techniques for DUI Attorney Marketing

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    By Bill Viau in November, 2020 | 6 minute read

    A DUI law firm relies upon marketing to aggressively pursue a particularly urgent clientele: DUI leads. Optimize your DUI attorney marketing strategy with key lead generation techniques like Google Ads, an active legal blog, gated content offers,...

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    6 Examples of Brand Repositioning That Renewed Company Growth

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    By Bill Viau in October, 2020 | 10 minute read

    Has the excitement left your brand? Are sales trending down? It could be time to try a fresh approach. Brand repositioning will mean updates to your message, your value proposition, and your marketing strategy to keep up with evolving...

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    Free Lead Generation Tools for B2B Service Companies to Bounce Back From Coronavirus

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    By Bill Viau in August, 2020 | 7 minute read

    B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead gen up to double-time with cash reserves drained by the pandemic. Use these seven free lead generation tools to start...

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    6 Crisis Marketing Strategies We Learned From the Coronavirus Pandemic

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    By Bill Viau in August, 2020 | 7 minute read

    COVID-19 has turned marketing upside down. Businesses need to react quickly to adjustments in buyer behavior and pain points. But what do you do in an unprecedented crisis? There’s no tried-and-true roadmap to a corona marketing strategy. If...

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    Marketing for SaaS Companies: How to Make Up For Lost Sales From COVID

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    By Bill Viau in July, 2020 | 7 minute read

    Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts in marketing for SaaS companies can help your brand compensate for these lost sales.  Stop talking about a long-term...

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    5 Ways to Adjust Your SaaS Sales Process After Coronavirus

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    By Bill Viau in July, 2020 | 6 minute read

    Software-as-a-Service (SaaS) has been an incredibly lucrative business model in recent years. However, the SaaS sales process can involve longer buying cycles and significant investments. What’s a SaaS company to do in the aftermath of a pandemic...

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    Prioritize Client Delight with These 8 Easy to Measure KPIs

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    By Bill Viau in July, 2020 | 8 minute read

    Happy clients drive revenue. But how do we know they’re happy? You’ve got to ask! But don’t stop there — turn the results into quantifiable KPIs so you can track, analyze, and work to improve the results. Here are eight easy to measure KPIs that...

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