Startup marketing can sometimes feel like an uphill battle. How can you take your current budget and resources and cover as much ground as possible with it? We know how daunting questions like that can feel, which is why we reached out to some of HubSpot integrators to learn more about how their services rank alongside the best apps for startups.
Developing a startup marketing strategy can feel a bit like balancing a tall tower of fragile plates on top of a thin wooden pole. You need to stack as many services and tools on top of one another as possible, but if even one of them slips off, then the whole strategy can come crashing down.
Okay, so maybe startup marketing isn’t quite that theatrical, but it can certainly feel like it sometimes! Your company might be trying to gain traction still, or maybe your budget is a little tight, but that doesn’t change the fact that you still have to find the time and resources to do some kind of startup marketing.
This is why you need to equip your growing brand with as many of the best apps for startups as possible. The more startup marketing tools you have (especially if they’re HubSpot apps!), the farther your company’s budget and resources can go.
To help your startup do this, we got in touch with some of the brilliant HubSpot integrators and asked them why their services rank among the best apps for startups. Here’s what they said!
What Defines the Best Apps for Startups?
Here are six HubSpot apps that can offer your startup a unique, intuitive, and dynamic tool that will help streamline your processes, reduce your workload, and ultimately, get you the most bang for your buck.
“LeadsBridge connects HubSpot with the most popular advertising platforms like Facebook, Google, and LinkedIn. By doing so, startups can market their businesses without interruption. For example,” Gabriele Tontini, the Chief Marketing Officer at LeadsBridge, says, “they can generate more and better leads with Facebook Lead Ads and immediately follow up with their leads. They can leverage their HubSpot data to retarget their customer database with very specific and highly effective campaigns.”
There are few things more important than data, and LeadsBridge wants startups to be able to get the most of every bit of data they encounter. This is why they designed their service to automatically populate your audiences on Facebook and Google. You can even select and edit your Audience Source as needed, so you always know what data is coming in, where it’s going, and how it’s going to be used.
At the same time, users “can track the conversions generated offline and finally close the loop between the online and offline. All these processes can be automated with LeadsBridge, so startups can focus on what they really need: the growth.”
“QuarterOne is a reporting & forecasting software that helps forward-thinking sales & finance teams unlock value from their CRM,” Louise Rayner, the Marketing Lead at QuarterOne, says.
“It helps management teams of small businesses get an instant, meaningful forecast straight from their sales pipeline. By connecting to existing CRM systems such as HubSpot and Pipedrive, and by automating all the number-crunching, QuarterOne provides a clearer and more up-to-date view of the future that our customers can trust.”
“Regardless of the industry,” Jignesh Shah, CEO of Rybbon, says, “startups everywhere face many challenges — limited funds, lack of resources and an unknown brand, to name a few. How can you draw customers to your products if they don’t know who you are? You may have a solid marketing plan, but is that enough?”
“With Rybbon,” Shah continues, “you can cost-effectively incentivize prospects and customers while promoting positive brand recognition.” To help you see how Rybbon can take your marketing campaign to the next level, Shah has provided us with a few real-world examples:
- Webinars: By offering a low-cost eGift, let’s say a $10.00 Starbucks gift card to those who register, you can boost attendance by up to 70%
- Surveys: You need insight into your brand, your product development process, and your overall customer satisfaction. However, getting the quantity and quality of the responses required to make smart business decisions can be a challenge. By incentivizing customers with a gift card of their choice, you can improve response rates by up to 100%
- Referrals: How can you get customers to refer you? By incentivizing customers with a choice of gift cards, you can increase referrals by up to 30%.
“Because Rybbon seamlessly integrates with HubSpot,” Shah concludes, “you’ll be up and running in no time without IT involvement. Once Rybbon becomes part of your marketing campaign processes, workflows will automate the gift-giving process, thus eliminating time-consuming and manual administrative effort. Since digital gifts are sent from you and not from a third-party, you’re able to improve brand recognition and keep messaging consistent.”
And if you’re worried about losing money on digital gifts that aren’t redeemed, you can relax, because Rybbon takes the stress out of budgetary concerns by providing a 100% refund for all unclaimed gifts!
According to Denis Lunev, founder of DepositFix, “Lots of startups have very unique requests about how they would like to accept payments, and we’ve seen dozens and dozens of variations.”
Lunev and his team at DepositFix know how important it is for businesses to be able to seamlessly connect their e-commerce and marketing efforts, which is why they created DepositFix. In addition to bank-level security, Lunev says, “We can build custom solutions for our clients when they have a complex case, but best of all we can recommend them the best use cases and practices that they haven’t thought about themselves.”
Users can also easily stay informed about any new payments, any updates to existing payments, with the help of DepositFix’s automatic timeline updates.
If you use HubSpot, then DepositFix is designed for you. Lunev says that “I’d encourage anyone who uses HubSpot — and who accept payments — to reach out to us just to get our opinion about the best solution for their particular case.”
Blaze Verify, one of the best apps for startups who need a little help with their email marketing efforts, is designed to help marketers and developers build powerful and effective marketing campaigns. They believe that simple, reliable, and affordable list cleaning shouldn’t be hard to find, which is why Blaze Verify offers a more affordable, faster, and user-friendly email verification solution.
According to Emily Jack, the Customer Success Manager at Blaze Verify, the software “is built by marketers and developers with a startup background for startups. Blaze Verify is easy-to-use, affordable, user-friendly and offers email provider integrations.”
When you have a clean email list, you’ll be able to increase your ROI by sending smarter email marketing campaigns. And since Blaze Verify allows you to easily track your results, you can always keep tabs on how successful your campaigns are.
With NUACOM, startups across industries can accelerate their sales and support calls with a Click-to-Call feature that can be accessed right from the HubSpot CRM. And thanks to NUACOM’s intuitive dashboard, you can keep track of all of your customer’s call data and logs and assess things like:
- Agent status
- Waiting calls in the virtual queue
- The duration of your callers in the virtual queue
- All connected calls
- Duration of connected calls
- The number of abandoned calls
- All completed calls
- Average talk time
According to Mylvio Mendes, the Marketing Manager at NUACOM, NUACOM helps startups in three ways:
- You can “pay as you grow.”
- “Offers a solution to empower sales and support teams.”
- “Offer benefits to qualified startups.”
“In other words,” he says, “startups get the best of NUACOM systems at a very affordable price.”
What do These HubSpot Apps Have in Common?
So, we’ve walked you through some of the best apps for startups and how they can help your company be the most successful it can be. While each of the HubSpot apps and integrators listed here serves different roles and helps your company in different ways, they do all have one thing in common: they want to help.
Startup marketing may feel daunting, but you’re not in it alone! If you need some new tools, then these integrators have got you covered! If you need some help setting up a startup marketing strategy, then there are plenty of HubSpot Partner Agencies (like us!) who would love to work with you to do just that.