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Drive In More Leads

    Picture of Bill Viau
    By Bill Viau in July, 2021 | 6 minute read

    growth - growth agency - HubSpot Partner

    4 Growth Hacks Unique to the HubSpot Partner Program

    The Hubspot Partner Program recognizes excellence in the HubSpot ecosystem. Working with a certified HubSpot partner agency will supercharge your growth with efficient automation, smart lead scoring, ready-made resources, custom integrations, and more.


    We all know what it’s like to come up against that metaphorical wall. You’re growing, clients and customers are happy, things are looking up... but there’s just not enough hours in the day anymore. Things that worked when you were smaller are getting cumbersome. What’s it gonna take to get to that next level

    An investment in top-flight inbound marketing and sales software like HubSpot could be that spark.  We’re all living in the digital age, and inbound is king. Research has shown that inbound channels cost 62% less than traditional channels while each dollar spent on inbound generates 3x as many leads. That’s growth on a budget.

    But what’s the best approach? Expanding your internal team for a robust digital marketing strategy is one route. Many companies opt to outsource to an agency, adding versatile and specialized capacity that’s more or less plug-and-play.

    Not all agencies are the same, though. Businesses that leverage the HubSpot Partner Program have the inside track to some of the best growth hacks in your industry. Here’s why:

    The 4 Growth Hacks That Come With a HubSpot Partner

    1. Become a Natural at Internal Automation

    HubSpot gives you plenty of nifty tools to make outreach and lead conversion smooth and swift. Not all automation is contact-facing, though. Some of the greatest potential for efficiency gains are actually internal—if you have the know-how to take advantage. Consider how much time you could save on manual record-keeping, delegation, and updating contact records by automating common internal tasks with tools like HubSpot Workflows. For example, you can leverage HubSpot to:

    • Automatically assign sales reps based on location
    • Auto-schedule a string of follow-up tasks in the HubSpot CRM
    • Calculate and assign lead scores based on custom criteria
    • Set, update, and delete internal contact properties

    A HubSpot partner that lives and breathes the software every day is in their element with both internal and external facing automation tools. The HubSpot Partner Program can lead you to an agency that has efficient, all-around use of the platform down to a science. A tried-and-true process for internal workflows could streamline your handoff from marketing to sales to service.

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    2. Enjoy Speedy Native & Custom Integrations

    The open HubSpot API is a huge draw to the platform. A cohesive, unified tech stack is a well-oiled growth machine. Use a certified HubSpot Partner to put this limitless ecosystem to good use. You can’t go wrong with hundreds of native HubSpot integrations and the freedom to construct the custom ones you need. As Heather and Michael from RentBridge explain, “If you’re asking if HubSpot can integrate with something, the answer is always yes.”

    For example, you can use your HubSpot partner’s expertise to leverage native Salesforce integration for either one-way and two-way exchanges of contact data. You might use the HubSpot-Salesforce integration to:

    • Create reports in HubSpot that showcase both sales revenue figures and marketing KPIs
    • Give your sales reps visibility into the opens and clicks on marketing emails
    • Smoothly hand off contact records from the marketing funnel to the sales pipeline

    Shopify is another standout native integration. Perhaps you run an e-commerce business that’s entirely built on a Shopify website.  This works great for product pages, but Shopify isn’t best suited for back-end record-keeping and other marketing functions. HubSpot integrations can help you:

    • Take abandoned Shopify cart data and deploy timely emails to re-engage teetering leads (before they go cold)
    • Distribute personalized follow-up message after a purchase
    • Segment contacts from the Shopify database by your preferred criteria for engagement through HubSpot drip campaigns

    Even if there isn’t a native integration, you’ll be able to use HubSpot’s open API to pull in data from all relevant software with the help of a skilled HubSpot partner agency.

    3. Plunder a Treasure Trove of Ready-Made Resources

    All HubSpot customers get free access to HubSpot content downloads via the Marketing Library. Search by lifecycle stage, topic, content genre, and more for the perfect time-saving PowerPoint templates, free stock photos, customizable CTAs, and more.  However, these free HubSpot resources aren’t the only thing you’ll have at your disposal with a HubSpot Partner agency at your side.

     HubSpot partners have a direct line to HubSpot HQ, which they can use to get you the support, training, or fixes you need, right when you need them. Partners will also do much more for you than a traditional onboarding process. Lean on your partner to facilitate the creation of personalized and branded templates for web pages, landers, fillable web forms, and much more. Your HubSpot partner agency can waive the traditional HubSpot onboarding fee and help you hit the ground running fast with every resource you need.

    4. Make Your Funnel Smart With Lead Scoring

    The rich data collected by HubSpot is only as useful as your ability to interpret it. You’ll find no better guide than a member of the HubSpot Partner Program. 

    Many businesses discuss their prospects in terms of traditional “funnel” stages, but it’s rarer for businesses to quantify those stages with data. Not so with a HubSpot partner. You’ll be able to tell strangers from visitors, leads, customers, brand promoters, and more with customization of the HubSpot lead scoring tools. 

    Your partner will work with you to assign positive and negative values to different actions that your contacts take (say, opening an email, bouncing from a webpage within 5 seconds, or clicking a CTA). These values paint a picture of the lead’s level of sales-ready-qualification. When the contact hits the right indicator, you can have HubSpot automatically notify your sales team that they’re hot and ready for direct outreach. You might even assign contact values through invisible fields in your Forms tool. If the contact fills out a bottom-of-funnel form, the hidden field could automatically label them a Sales Qualified Lead and update their profile in your CRM.

    Successful businesses will take time to carefully update the HubSpot default lifecycle stages to reflect the journey of customers for their own business or industry. That’s where your HubSpot partner’s expertise will combine with your lived experience selling your product or service to land on the right lead scoring strategy.

    The HubSpot Partner Program Makes Growth Simple

    Most companies use at least three service providers to manage their day-to-day business, according to HubSpot research. Options are good, but the multiple needs of today’s companies make it hard to find the right-fit partner for your needs (and your software).  

    This makes the HubSpot Partner Program the best deal on the market: a full database of thousands of filterable agencies and service providers that range from full-service to specialties like web design, content marketing, or sales support. Your team can feel confident that your certified HubSpot partner will make onboarding, migrations, and integrations efficient drivers of growth — not frustrating cost sinks. The Partner Program recognizes masters of HubSpot, a true platform solution that solves broad go-to-market needs.

    As HubSpot explains, “The Partner Tier program is designed to acknowledge those Agency Partners who have not only brought the inbound message to the most clients, but also those who executed inbound marketing services to the highest standards.” That high standard of performance is what will set you up for success.

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