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Drive In More Leads

    Picture of Jennelle McGrath
    By Jennelle McGrath in March, 2019 | 2 minute read

    Sales & Marketing

    30 Sales Stats to Stay Motivated [Infographic]

    Need some motivation to get you in the mood to sell? We've got you covered with some sales stats to help you stay at the top of your game!


    Sales stats -Market Veep infographic

    Sales Statistics
    • 19% of buyers want to connect with a salesperson during the awareness stage of their buying process, when they're first learning about the product.
    • 60% want to connect with sales during the consideration stage, after they've researched the options and come up with a short list.
    • 20% want to talk during the decision stage, once they've decided which product to buy.
    • At least half of your prospects are not a good fit for what you sell.
    • Messages written at a third-grade reading level are 36% more likely to get a reply than those written at the college reading level.
    • 77.3% of respondents said their company provides at least one quarter of their leads.
    • Almost six in ten buyers want to discuss pricing on the first call.
    • 9/10 companies use two or more lead enrichment tools to learn more about prospects.

    Sales Email Statistics

    • 24% of sales emails are opened.
    • The vast majority of prospects want to read emails at 5 and 6 a.m.
    • Subject lines with 3-4 words get more responses than shorter and longer ones.
    • The average person deletes 48% of the emails they receive every day.

    Sales Call Statistics

    • 41.2% of salespeople said their phone is the most effective sales tool at their disposal
    • Asking 15-18 questions over the course of your discovery call is only marginally more effective than asking 7-10. Aim for 11-14.
    • The average number of calls to actually connect with a buyer is 18.
    • The use of collaborative words had a positive impact on the calls and using "we" instead of "I" increased success rates by 35%.
    • The most successful reps use three terms that inspire confidence five times more than low performers: certainly, definitely, and absolutely.
    • "Discount" decreases close rates by 17%.
    • "Show you how" drops close rates by 13% when used more than four times during a single call.
    • "Contract" hurts close rates by 7%.
    • "Free trial" lowers the likelihood of securing next steps by 5%.
    • Your company's name harms close rates by 14% when used four-plus times in one call.
    • Large quantities like "million, billion, trillion" are too abstract, so they harm close rates.

    Social Selling Statistics

    • Using social selling tools can increase win rates and deal size by 5% and 35%, respectively.
    • 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not.
    • 50% of revenue is influenced by social selling in 14 common industries, including computer software, healthcare, and marketing and advertising.

    The Advanced Guide To Sales & Marketing

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