30 Sales Stats to Stay Motivated [Infographic]

• 19% of buyers want to connect with a salesperson during the awareness stage of their buying process, when they're first learning about the product.
• 60% want to connect with sales during the consideration stage, after they've researched the options and come up with a short list.
• 20% want to talk during the decision stage, once they've decided which product to buy.
• At least half of your prospects are not a good fit for what you sell.
• Messages written at a third-grade reading level are 36% more likely to get a reply than those written at the college reading level.
• 77.3% of respondents said their company provides at least one quarter of their leads.
• Almost six in ten buyers want to discuss pricing on the first call.
• 9/10 companies use two or more lead enrichment tools to learn more about prospects.

Sales Email Statistics

• 24% of sales emails are opened.
• The vast majority of prospects want to read emails at 5 and 6 a.m.
• Subject lines with 3-4 words get more responses than shorter and longer ones.
• The average person deletes 48% of the emails they receive every day.

Sales Call Statistics

• 41.2% of salespeople said their phone is the most effective sales tool at their disposal
• Asking 15-18 questions over the course of your discovery call is only marginally more effective than asking 7-10. Aim for 11-14.
• The average number of calls to actually connect with a buyer is 18.
• The use of collaborative words had a positive impact on the calls and using "we" instead of "I" increased success rates by 35%.
• The most successful reps use three terms that inspire confidence five times more than low performers: certainly, definitely, and absolutely.
• "Discount" decreases close rates by 17%.
• "Show you how" drops close rates by 13% when used more than four times during a single call.
• "Contract" hurts close rates by 7%.
• "Free trial" lowers the likelihood of securing next steps by 5%.
• Your company's name harms close rates by 14% when used four-plus times in one call.
• Large quantities like "million, billion, trillion" are too abstract, so they harm close rates.

Social Selling Statistics

• Using social selling tools can increase win rates and deal size by 5% and 35%, respectively.
• 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not.
• 50% of revenue is influenced by social selling in 14 common industries, including computer software, healthcare, and marketing and advertising.