Your business is growing. You've networked, gone to trade shows, and hit the pavement running. Maybe you've even taken out a few ads. But in order to keep growing, you'll need a steady flow of leads coming in. It's time to make a decision about marketing. So, should you work with a marketing agency or hire an in-house marketing team?
There are pros and cons to each approach.
With an in-house team, you have more oversight. Also, your in-house team spends every working hour on your company's projects.
With a marketing agency, you don't have to hire or train anyone. You get instant access to a diverse set of skills. Furthermore, your agency team can offer independent insight into your strategy.
But most businesses are concerned about cost. Hiring an in-house team is extremely expensive, and most marketing budgets are thin at best.
You could hire a single person to handle the task. But to get the real benefits of digital marketing, you'll still need additional talent. At the very least, you need a web developer who can work on your website. If you add in overhead, an in-house marketing team could cost you hundreds of thousands of dollars.
For a clearer look at the numbers, check out our marketing agency infographic:
At the very least, an agency can give you a second opinion about your marketing assets. On a budget, an agency can pick out the most important strategies to focus on. If you decide to keep them on, they'll take care of the legwork for you.
Agencies will cost you a fraction of an in-house marketing team. They have all the skills you need to launch your digital marketing campaigns. Some companies love their agencies so much that they work with them for years.
But, if you have the budget for it, you may want to hire your own team. Both are viable strategies for growing your business.
Good luck, and happy marketing!