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By Jennelle McGrath in July, 2017 | 4 minute read

Blogging - Lead Generation

How to Create Content That Readers Can't Ignore

Great content doesn't just clearly explain a topic, it tells a story. Don't worry so much about length or quantity. Instead, focus on quality.

Have you ever found yourself struggling to create content for your blog? No matter how much you type you find yourself doing a lot of backspacing. Here are some helpful tips on how to create content that your target audience will be unable to ignore.

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1. Look For Inspiration Everywhere

Writer's block hits the best of us, sometimes it feels like there’s no way around it. The best thing to do is take a step away from that blank word document and look for inspiration somewhere. It could be a series of Google searches, other blogs, or even a simple walk down the hall. The most important thing to remember in situations like this is to not get discouraged, something will come to you. 

2. Answer Questions

It all starts with a question, what do people want to read about? Find a frequent question that pertains to your buyer persona and answer it. Create content that explains it in a way that your followers will find interesting. Answer a question you think a lot of people might want answered. That way, if it’s shared, it’ll get shared even more.

3. Create A Narrative

People like stories. You don’t need to tell a story beat-for-beat, but your readers would rather follow some kind of narrative than otherwise. When you create content, consider the narrative you might contribute to. Knowing what your content's narrative is will help you in the writing process and make the content of the article more compelling for readers. It also creates a natural flow that strengthens the ideas you’re discussing.

4. Don’t Worry About Length

We get it. When you finish writing an article and see that it’s a little on the short side, you get self conscious. But you’re not in school anymore. Don’t be overly concerned with hitting a big word count. So long as you create content that is comprehensive and interesting, it’ll deliver your message effectively.

5. Use Data

We have unlimited information at our fingertips. A lot of ideas and facts have already been written, you just need to find them and create content that presents them in your own voice. Don't be afraid to do some research. Use data to back up any claims you make in your writing. For example, if you tell your readers that more businesses are using Twitter than ever before, you better have numbers to back it up.

6. Learn How To Write Headlines

It all starts with the headline. The first words a reader sees can make or break the article’s click rate. To curb this, make a headline that stands out and promotes itself. Use numbers, adjectives, and call-to-action words to make your headlines more memorable. Use more than a few words to make your headlines more distinct. Longer headlines tend to perform better and can include variances of your target keywords to help with SEO.

7. Make It Shareable

Think of a topic that people will want to talk about. What’s something you know that other people don’t? What are the hot topics of the day? Write about what matters to your readers, not about what matters to you.

Shareable topics start conversations. This can not only get followers to think critically about your content but it also encourages social sharing, which in turn will increase your content’s reach.

8. Repurpose Older Content

If you’re truly at a loss with creating content, just re-purpose one of your best articles from before. Maybe there were ideas you wrote in the past that are applicable to a new topic? Or maybe you want to play devil's advocate on an opinion piece of some sort? This gives you an easy base to work off of.

9. Quality beats Quantity

Don’t concern yourself with the amount of blog posts you write. Just focus on the quality of the one you’re working on. Anyone can crank out blog after blog, but useful and well-written content has a much more significant impact on your business.

According to HubSpot, 1 in 10 blog posts are compounding. Compounding posts are the particularly good ones that readers have shared and linked to over and over. They account for 38% of your blog traffic.

10. Create Content That Will Last

You want to create content that helps people for months and years down the road. This way it can continually be shared by you and your followers. That doesn't mean you should avoid trending topics and news entirely, it just means you want enough evergreen content that you’ll continue to see traffic on your website and your blog.

How to Write an eBook CTA 

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