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Drive In More Leads

    Picture of Mike Rand
    By Mike Rand in February, 2017 | 3 minute read

    Inbound Marketing - Sales & Marketing

    How Big Does Your Business Need to Be to Use a Marketing Agency?

    You don't have to be a big business to use a marketing agency. There are plenty of boutique agencies out there who can offer you an affordable package. First, identify your goals. Then, find a marketing agency that fits your budget and your brand.


    Marketing has become a must for start-ups and small to mid-sized businesses. Many are competing against businesses that have larger marketing budgets. Of course, marketing can get expensive for smaller businesses when they attempt to do it themselves.

    Marketing also takes time, which is why many small to mid-sized businesses use a marketing agency. Leads need to be generated, nurtured and handed to a sales team before they start contributing directly to revenue.

    When small to mid-sized businesses decide to do marketing with an in-house team, employees need to be sought out and hired. The salaries for employees in key positions can lead to obstructive overhead as well.

    According to Inc. Magazine, the average salary for a Marketing Manager is $120,000 per year, and the average salaries of other marketing professionals can range from $50,000 to $60,000 per year.

    Regardless, many small to mid-sized businesses still choose to use their own people for marketing. Street Fight, an online magazine that reports on the “local marketing ecosystem,” reported that 64% of small to mid-sized businesses still do marketing in-house, despite the costs.

    While there are certainly perks to doing marketing in-house, it can get expensive. For many small to mid-sized businesses, hiring a full-time marketing staff just isn’t feasible. Their marketing efforts dwindle because of lack of time, lack of budget, and lack of energy.

    Should You Use a marketing Agency or an In-House Marketing Department?

    Use a Marketing Agency that Fits Your Business

    So, how big does your business need to be to use a marketing agency? Not big at all, actually! Marketing agencies design their packages for flexibility, so they can be scaled to any budget and any need. There are specific marketing strategies that have proven to be effective for small business.

    While bigger strategies are always an option down the road, starting small can still bring growth.

    The great thing about blogging, email marketing, social media marketing, and other digital strategies is that they are cheap. The biggest cost for these types of marketing efforts is time. Time is what small to mid-sized businesses need most to nurture leads, get more customers, and grow.

    A lack of resources, such as staff, time, and budget, is also the biggest obstacle to successful lead generation for business in general.

    You can use a marketing agency to give your business more time to do marketing right. By outsourcing your effort, all you have to do is set standards and determine which strategies will work best for you. Then, just let your outsourced marketing team get to work, all at much less cost than hiring your own team.

    Use a Marketing Agency as Your Lead Generation Machine

    When you use a marketing agency, you are outsourcing your marketing tasks to a team of proven professionals. The longer you retain a marketing agency, the more results you’ll see. If you choose to redesign your website and do SEO, you’ll start seeing more traffic pretty quickly.

    If you take it a step further and ask for content marketing, you’ll start seeing even more leads.

    When small to mid-sized businesses do marketing in-house, they are often unable to track the success of their efforts. Content management systems that offer reporting structures can be expensive on top of the salaries of an in-house marketing staff.

    Thankfully, marketing agencies that are worth their salt will also provide you with metrics and reporting so you can track their marketing performance. This kind of transparency allows you to adjust your strategy to meet growing needs and maintain your agency’s accountability. It also lets you see how far you’ve come since you started to use a marketing agency.

    Simply put, you can use a marketing agency as your outsourced lead generation machine. Every business maintains some sort of sales team. But small to mid-sized business can’t always afford their own army of in-house marketers. Even if you just need a little extra help and no matter how big or small your business is, you can use a marketing agency to drive in more leads so you can close more sales.

    Should You Use a marketing Agency or an In-House Marketing Department?

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