Sometimes, the best way to create a successful blog is to learn from those who have done it themselves. Great blogs don't just have a lot of content, they have a lot of quality content.
Blogging isn’t just a powerful way to share new ideas; it’s also an essential part of any inbound marketing strategy. Blogging creates more unique pages on a business website that can be indexed by search engines, leading to better organic search results and more website traffic. Of course, for a business blog to result in a positive ROI, it needs to be built tactfully and use inbound marketing to reach the right people.
As part of an inbound marketing strategy, blog content should be useful to the potential readers. A small business that sells hair products to consumers will want to cater its content to the interests of those types of readers. Alternatively, a B2B manufacturer’s blog will look very different. Blogging is effective when done properly: 60% of marketers say that blog content creation is their top inbound marketing priority.
Sometimes the best way to come up with ideas for blog creation is to look at what other businesses are doing well. Here are five examples of business blogs that do inbound marketing right:
HubSpot isn’t just an authority on inbound marketing, they put it into action with their marketing and sales blogs. They organize posts by topic, make them easy to search, and optimize them with keywords. Their blogging strategy is so effective that a long list of online searches relating to marketing and sales will lead users directly to their blog. They also make it easy to subscribe to their blogs and send friendly emails containing links to new content.
With a huge list of informative articles about search engines, Search Engine Land creates blog posts that target people interested in maximizing their search results. Their optimized blog posts are separated intuitively by subject. Search Engine Land targets the right potential readers and presents them with useful, authoritative content about search engines.
Social Media Examiner is one of the best places on the web for statistics and insights. It's especially useful for marketers and businesses searching for answers about social media marketing. They post content regularly. In addition, they index and sort posts for ease of access. Furthermore, they rank on the first page of Google search results with a search of, “social media.” Consequently, Social Media Examiner is rocking their SEO efforts as well.
Not only is Hootsuite’s blog layout attractive, it’s easily searchable. Hootsquite has broken it into interesting categories, such as “Innovation” and “Hootsuite Life”. Hootsuite’s posts about social media strategy offer readers solid advice about how to use social media effectively for growth and what the latest trends mean for businesses. Also, every post is strategically laced with CTAs, inviting readers to share, convert, and learn more.
One of the strengths of the MarketingProfs blog is its sheer volume of material. Thankfully, all that material is broken down into specific categories. Users can find what the need easily. Their pages target marketing professionals specifically, and every piece of content contains useful tips and enticing CTAs.
Reach the Right People
A blog should be more than a device for creating additional indexed pages for a business website. It should speak directly to potential readers and provide them with enough incentive to continue exploring and convert into leads. By creating an attractive blog layout, leveraging keywords for SEO, and providing useful content, these examples reach the right people and contribute to overall business success.