Google AdWords are a great tool for supplementing your other inbound marketing efforts and attaining quick wins. They are hyper-targeted and effective, if you know how to use them right.
While an effective SEO strategy is the greatest way to leverage the power of Google’s high-visibility search results, there’s no way to give your marketing a little extra ‘oomph’ than Google AdWords. Using AdWords, you’ll be able to place highly visible ads with valuable insights on your efforts through Google’s powerful analysis tools. And the best part is every campaign is ultra-customizable.
Here's how Google AdWords increase your can search engine visibility get you more leads:
1. You’ll Share More Information
AdWords campaigns put your phone number, address, and other vital information in the hands of your target audience right when they need you most. Creating and maintaining this sort of immediate visibility is indispensable. It's hard to obtain organic search engine visibility. You should certainly try to, but use Google Adwords to give yourself a boost.
2. You’ll Always Know How Well It’s Working
AdWords keeps track of a myriad of different statistics related to your campaign’s effectiveness. Most important among these are the number of clicks each ad receives, as well as the actual sales each ad is responsible for. With access to this up-to-the-minute information, you’ll be able to tweak and improve your campaign at any time.
3. Tweak to Your Heart’s Content
Each AW solution is drop-dead easy to implement and goes live as soon as you’ve finished it. Whether you want to change up your target keywords, pause your campaign for a while, or restart your efforts with a new CTA, the choice is yours. Most importantly, you can experiment and edit as much as you want for free.
4. Location, Location, Location
In addition to pinpointing your target audience, AdWords also lets you define where you want a particular ad to be available geographically and when it will become available. This will help you bring customers increasing your local search engine visibility. It also raises interesting possibilities to implement flash sales, holiday specials, and other time-sensitive marketing tools.
5. Your Ad is Platform Independent
Regardless of whether your customer is at his or her desk or on-the-go, you’ll be able to tailor-fit the content of your ad accordingly. No blind-spots, no formatting issues, no headaches - just results, pure and simple.
6. Increase Search Engine Visibility On A Budget
How much you want to spend on your campaign is up to you - when you bid for ad space, what you’re really buying is visibility. Ads that are more expensive are likely to be viewed more often than those of a user strapped for cash. But that’s where the differences between the two end. This easy-entry method of advertising is known to many as pay-per-click (PPC) marketing.