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Drive In More Leads

    Picture of Jennelle McGrath
    By Jennelle McGrath in April, 2016 | 3 minute read

    Blogging - Content Marketing - Restaurant

    42 Restaurant Blog, Content & Newsletter Ideas to Keep Customers Coming Back

    Coming up with ideas for your restaurant blog can be a challenge. Focus on culture: What makes your restaurant special? What do your customers love about it, and why do they keep coming back?

    Ready to keep your customers coming back for your delicious meals? Here's a quick list of restaurant blog, content, and newsletter ideas. These will help you stay connected with your restaurant customers after they have eaten their fill:

    1. Drink of the week recipe
    2. Daily/ weekly recipe
    3. How to cook ________
    4. Chef interviews
    5. Owner interviews
    6. Kitchen confidential
    7. Holiday specials
    8. Menu changes
    9. Sale/ specials
    10. Birthday deals
    11. Ingredient spotlight
    12. Corporate events
    13. Functions
    14. How to prepare videos
    15. Step by step recipe photos
    16. Menu item image posts
    17. Local farm spotlight
    18. Vitamins in meals served
    19. Calories in meals served
    20. Cooking classes
    21. Education
    22. Videos
    23. Staff bios
    24. Staff favorite picks
    25. Testimonials
    26. Answers to common questions
    27. How to fix a “ruined” meal
    28. Patron spotlight
    29. Seasonal trends
    30. Promote food festivals and events
    31. Food photos!
    32. Happy customers with food posts
    33. Loyalty programs
    34. Link to Yelp reviews and testimonials
    35. Link to your Google + account
    36. History of ______ food
    37. Create a brand menu item its own social media account
    38. This week in……
    39. Memes
    40. Food pairings
    41. Drink pairings
    42. Restaurant history

    If you're looking for more restaurant blog, content, and newsletter ideas, check out these posts from Business2Community and Toast.

    Your Restaurant Blog and Social Media

    Make sure you have a plan for pushing out your content across multiple social media platforms. Twitter, Pinterest, Facebook, Tumblr, Google+, Instagram, and YouTube can all be beneficial.

    As a restaurant, social media should be a major part of your digital marketing strategy. However, you can't leverage social media without content. Use a mix of curated content (articles you find online) and your own content.

    Plus, don't forget to complete your restaurant profiles on review sites such as Yelp, Zomato (previously Urbanspoon),  Zagat, Gayot, OpenTable, Yellow Pages, Dine.com, Google, TripAdvisor, Angie's List, FourSquare and the Better Business Bureau to help drive in more local traffic.

    The idea is to keep your followers engaged so your restaurant stays on their mind. Once they're ready to go out to dine, they may remember all the interesting things they read on your blog.

    Essential marketing for breweries, wineries, and restaurants

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