Market Veep Blog

Drive In More Leads

    Picture of Jennelle McGrath
    By Jennelle McGrath in April, 2016 | 14 minute read

    Blogging - Content Marketing - Email Marketing

    300+ Business Blog, Content & Newsletter Topic Ideas

    When you're trying to come up with new content for your business blog or newsletter, you may be drawing up a blank. The truth is, there's plenty to write about. If you can't come up with your own content, rely on copywriters to create content for you.


    If you are ready to start writing your company blog and not sure where to start, here are 300+ business blog, content & newsletter topic ideas to get you started. Nearly one for every day of the year. We've broken it out into categories to make it easy to determine which may best fit your business blog.

    Blogging, when done on a regular basis, can drive in new leads and nurture existing leads and clients. Furthermore, content marketing can set your company apart from competitors and make you stand out as in industry expert. In addition to writing your regular business blog posts, newsletters, press releases, and other pieces of content, make sure you have a plan to promote your material.

    Spread the word on social media. Offer blog and newsletter updates that get automatically emailed out to subscribers. Also, stay in constant contact with clients by implementing additional touch points. For example, use a service like Constant Contact or Mail Chimp.

    Interviews

    1. Interview employees
    2. Conduct a self-interview
    3. Interview customers
    4. Speak with suppliers and manufacturers
    5. Talk with industry leaders
    6. Team member spotlight
    7. Customer of the week
    8. Guest business blog post

    Photos

    1. Company photos
    2. Cartoons
    3. Humor photos
    4. Company outings
    5. Meme
    6. A year in company photos
    7. Inside your company
    8. Employee pictures/ bios
    9. Employees working
    10. Hour by hour photos or post

    Videos

    1. Product video
    2. Music video
    3. Whiteboard videos
    4. Time lapse video of your product of service
    5. Customer testimonials
    6. Founder “about company” video
    7. Philosophy of your company video
    8. Employee videos
    9. Tour of the company
    10. Customer case study

    Guides

    1. Tutorials
    2. Buying guide
    3. User guides for each product/ service
    4. What to expect guides
    5. Step by step guides with images or videos
    6. Tips and tricks

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    Lists

    1. To do list
    2. Questions you should ask
    3. List of “hacks”
    4. Yearly reading lists
    5. Business blog lists in your industry
    6. Industry social media to follow
    7. Industry books to read
    8. YouTube list of must sees
    9. List of forums
    10. Write an “ultimate” list
    11. List of your newsletters
    12. Recommended videos
    13. List of online tools
    14. People/ companies to follow with social media handles and company websites
    15. List of industry conferences
    16. List of go to apps
    17. Top “10” list
    18. List of things to improve a skill
    19. Checklists
    20. Common mistakes
    21. Pros and cons list
    22. Comparisons
    23. Link roundup
    24. Lessons learned
    25. Write top “100”
    26. Top things you’ve learned
    27. Strategies
    28. Wish list

    Reviews

    1. Product/ service reviews
    2. App reviews
    3. Book reviews
    4. Conference reviews
    5. Industry organizations/ associations reviews
    6. Business blog reviews

    Industry

    1. Myths in industry
    2. Trends
    3. News
    4. Industry partnerships with your company
    5. History of your industry
    6. Jokes about your industry
    7. How to get started in your industry as a career
    8. Write about patents in your industry
    9. How current events will affect your industry
    10. End of the week industry news roundup
    11. The future of your industry
    12. Highlight/ spotlight a trade organization/association
    13. Misconceptions about your industry
    14. Laws that affect your industry
    15. Government changes that may affect your industry
    16. Industry standards
    17. Write about industry leaders
    18. Write about industry suppliers/ manufacturers
    19. Common industry keywords/ glossary

    Company

    1. Your company culture
    2. Company profile
    3. Founder profile, “meet the founder”
    4. Story behind your company
    5. How your company got its name
    6. Company disasters and how you fixed them
    7. How to connect with your company
    8. Our community
    9. Services you offer
    10. How current events will affect your company
    11. End of the week company roundup
    12. Discuss different types of customers, industries, verticals, company sizes, and how you solve problems for each
    13. Misconceptions about your company
    14. New product release more information/ about
    15. Mission statements
    16. Compare your product to your competitors
    17. Highlight your social media platforms
    18. Company manifesto
    19. How you came up with your newest product/ service
    20. What problem your product/ service solves
    21. What customers need to know
    22. Celebrate your company anniversary
    23. What clients should do in their first day/ week/ month of using your product or service
    24. Company goals for the next 5 years
    25. What sets your product/ service/ company apart?
    26. Who is your ideal customer?
    27. Financing options
    28. Toughest part of your job
    29. Easiest part of your job
    30. How NOT to use your product/ service using humor
    31. Problems your sales people/ customer service people hear
    32. Why choose us
    33. Testimonials
    34. Why you are made in the USA
    35. How you are eco-friendly
    36. Product/service demonstrations
    37. Product/ service features
    38. How it works
    39. A year of company successes
    40. How to maintain our products
    41. Get the most out of our product/ service
    42. Company process
    43. How you improved your product/ service
    44. Unique cases for your product/ service
    45. Thank customers
    46. Customer stories
    47. Staff/ employee guest articles
    48. Recent work/ portfolio
    49. Employee favorites
    50. Announce an open house
    51. Announce a meet up

    Fill in the blanks

    1. Official__________
    2. We care because________
    3. Best of______
    4. Did you know _______
    5. Recipes for _______
    6. Do this before ________
    7. Do this after _______
    8. Save time by _________
    9. How to save money by __________
    10. How to pick a ________
    11. The ugly truth about _________
    12. What someone should consider before __________
    13. Most common __________
    14. How _______ impacts ___________
    15. Are you ready for ____________
    16. __________ vs. ___________
    17. Get more from your ___________
    18. When to ________
    19. How to _______
    20. How to be efficient with __________
    21. Learn how to _________
    22. A day in the life of ________
    23. How to get the number 1 for _________
    24. The best _________
    25. Improve your ________
    26. Reasons why ________
    27. How to customize _______
    28. Do _______faster
    29. How to get ________results
    30. Our favorite _______
    31. Ideas for _______
    32. Avoid these mistakes _______
    33. Start here _______
    34. National _______day and how your company celebrated
    35. How NOT to do something
    36. How to become a ________expert

    Events

    1. Before the event about
    2. After the event, recap
    3. Invitation to events
    4. List industry conferences
    5. Review conferences
    6. Highlight topics that will be covered during events,what people can expect to learn
    7. Highlight co-branded events, spotlight additional sponsors
    8. Reviews from attendees
    9. Video clips from event

    Types/ Styles

    1. Slideshares
    2. Photos
    3. Power Points
    4. Videos
    5. Polls
    6. Awards
    7. Podcasts
    8. Webinars
    9. Surveys
    10. PDF
    11. Infographics
    12. e-books
    13. White papers
    14. Screencast
    15. Seminars
    16. Promotions
    17. Sales
    18. Referral programs
    19. Rewards and loyalty programs
    20. Free samples and trials
    21. Contests
    22. Case studies
    23. Testimonials
    24. Audio posts
    25. Charts and graphs
    26. Online courses
    27. Quotes
    28. Quizzes
    29. Spreadsheets and worksheets
    30. Giveaways
    31. Create templates
    32. Forums
    33. Photoshoot
    34. Cheat sheets
    35. Gif filled post
    36. Takeaways
    37. Spotlight
    38. Personal story
    39. Seasonal post
    40. 30 day challenge
    41. Collections
    42. DIY
    43. Memorials
    44. Life lessons
    45. Storytelling
    46. Crowdsourced post
    47. Comedy / Funny
    48. Opinions
    49. Post series
    50. Highlights
    51. Favorites
    52. Local content
    53. Open letter
    54. Rant
    55. Horror story
    56. How to solve others problems
    57. Different schools of thought
    58. Suggestions
    59. Screen captures of social media conversations, reviews, feedback
    60. Publish presentations you gave
    61. Announcements
    62. Tips
    63. Gift ideas
    64. Networking
    65. Best tools
    66. New vs. old way of doing something
    67. Fun facts
    68. Statistics, facts and figures
    69. Secrets
    70. Latest news/ events/ trends
    71. Create a series
    72. Question and answer format
    73. Common FAQ’s
    74. Write an A to Z post
    75. Events
    76. Write a makeover post, before and after
    77. Glossary
    78. Resources post
    79. Little known facts
    80. Trending topics
    81. Science backed post
    82. Timelines
    83. Diary entry
    84. Share mistakes
    85. Share experiences
    86. Essential tools
    87. Processes
    88. Educational
    89. Myth vs. fact
    90. Ask us anything
    91. What have you learned in the last year
    92. Where are they now?
    93. Motivational / inspirational

    Discover new business blog topics

    1. BuzzSumo
    2. Quota
    3. Buzzfeed
    4. Topsy
    5. Google Trends
    6. Visit competitor websites
    7. Review meta keywords
    8. Use Google Analytics
    9. Use Twitter search
    10. Use Google keyword planner
    11. Mine Pinterest
    12. Review forum questions
    13. Review blog comments
    14. Digg
    15. Reddit
    16. Ask the audience
    17. Perform backlink analysis on competitors to look for more keyword topics
    18. Perform keyword density reports on competitors to look for more keywords
    19. Ask customers
    20. Use LinkedIn groups to discover common topics
    21. Use search engines to search for common industry topics
    22. Recycle an old blog post
    23. Write a blog in response to a comment left on your blog

    Charity

    1. Volunteering
    2. Charity sponsorships
    3. Community involvement
    4. Company pro bono work
    5. Promote a charity
    6. Cross promote charity
    7. Benefits
    8. Auctions


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