Market Veep Blog

Drive In More Leads

Understanding and Measuring Your Content Marketing ROI

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By William Jepma in December, 2018 | 6 minute read

Measuring your content marketing ROI is one of the most effective ways to understand how, and if, your company’s content creation is living up to the time and resources you’ve invested in it. With the information in this blog post, you’ll be...

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How To Use Chatbots in Your Sales and Marketing Strategies

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By William Jepma in December, 2018 | 7 minute read

Chatbots have become a powerful tool in today’s increasingly automated business landscape. Their streamlined approach to simple problem solving and customer engagement makes them popular among larger businesses. But should your company use...

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Your Business Origin Story Is Worth Selling

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By Don Granese in December, 2018 | 4 minute read

Your story matters. It matters to you because it’s the step-by-step process that got you here. That doesn’t matter yet to your consumer but it should. When they are able to truly understand WHY & HOW you got started in your industry, they will...

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Is Your Business Newsletter Making These 9 Common Mistakes?

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By William Jepma in November, 2018 | 7 minute read

Email marketing is tough to do right. Do it wrong, and you’ll end up in the trash or the spam folder. But if you do it right, and employ a smart business newsletter design, you can build a meaningful relationship with your client base. Avoid...

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Becoming a Marketing Hero: Tips to Pinpoint Your Brand Uniqueness

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By Don Granese in November, 2018 | 3 minute read

What does it take to be a marketing superhero? There are simple steps everyone must take to focus their brand. You don’t want to cast too small or too large of a net. Beyond your basic abilities you’ll learn to strengthen your marketing...

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10 Strategies to Prepare for Sales Calls

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By William Jepma in November, 2018 | 7 minute read

A successful sales call is often the first step in building a lasting relationship with a prospective client. That first contact is vital in establishing who you are as a business, why your products and service are valuable, and how you can solve...

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How to Make Sense of a Marketing Mix

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By William Jepma in November, 2018 | 8 minute read

A marketing mix and the multiple “P’s” that go along with it is an important concept to have a firm grasp of if you want to ensure that your marketing efforts achieve peak success rates. But what is a marketing mix, and how can you make use of...

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Why Aligning Your Marketing and Sales Teams Is Important

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By William Jepma in November, 2018 | 5 minute read

Both your sales and marketing teams play a vital role in maintaining your company’s success. They share common goals, are usually aware of each other and their need for cooperation. Why, then, are so few sales and marketing teams in true...

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Best Practices for Keeping your SEO Relevant

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By William Jepma in November, 2018 | 7 minute read

SEO

Search engine optimization (SEO) is a foundational tool necessary for successful content creation. Without it, the reach and visibility of your content will plummet, as no one will know where to find it or even how to find it. When you understand...

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9 Ideas for Maintaining a Consistent Company Culture

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By William Jepma in November, 2018 | 7 minute read

Your employees are the lifeblood of your company, but it’s your company culture that brings life to your employees. A strong and consistent culture validates the workforce in the work they’re doing and empowers them to make your brand their brand...

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