Market Veep Blog

Drive In More Leads

    Chatbot vs. Live Chat: Which One Should You Use?

    Picture of Sam Meza
    By Sam Meza in December, 2019 | 5 minute read

    As chat becomes a standard channel of communication, understanding when to use a chatbot vs. live chat is crucial. Learn when to use a chatbot to save time and resources, as well as when a live chat option is the best choice.

    Read More

    3 Ways to Use Live Chat for Sales

    Picture of Sam Meza
    By Sam Meza in December, 2019 | 4 minute read

    When you use live chat for sales, you’ll be providing an additional channel for your sales team to engage with prospective buyers –– especially if you’re using the feature HubSpot Live Chat provides you with.

    Read More

    How Can You Improve Your Lead Follow-Up Process?

    Picture of William Jepma
    By William Jepma in December, 2019 | 6 minute read

    Following up with leads is one of the trickiest puzzles to crack. If you’re too eager, then you can scare leads away. But if you take too long to follow-up, then they’ll start looking somewhere else. The secret to knowing when (and how) to enact...

    Read More

    6 Sales Enablement Tools to Increase Your Team’s Productivity

    Picture of William Jepma
    By William Jepma in November, 2019 | 6 minute read

    Are you looking to improve your sales and marketing productivity? Does your sales process need streamlining? If you’re looking to optimize your company’s sales enablement strategy, then you’re going to want some tools on your side. Get started...

    Read More

    Why the Marketing Flywheel is Taking Over the Sales Pipeline & Closing More Deals

    Picture of Bill Viau
    By Bill Viau in November, 2019 | 12 minute read

    HubSpot’s Brian Halligan declared the inbound marketing funnel retired in 2018.  In its place? The marketing flywheel. Here’s everything you need to know about how (and why) a flywheel business model can help you close more deals than the sales...

    Read More

    How to Develop a Lead Nurturing Strategy That Boosts Sales & Advocacy

    Picture of Bill Viau
    By Bill Viau in November, 2019 | 11 minute read

    Your lead nurturing strategy has two primary goals: to convert leads into sales and to build positive, long-term customer relationships. Follow these lead nurturing best practices to craft a nurture campaign that will shore up the cracks in your...

    Read More

    Why Buyer Personas Matter: 5 Tips for Knowing Your Marketing Audience

    Picture of William Jepma
    By William Jepma in November, 2019 | 6 minute read

    Knowing your marketing audience is one of the first and most crucial steps your company will make towards success. When you invest in buyer persona development, you’re investing in your content marketing, your brand identity, and your company’s...

    Read More

    7 Reasons You Need Content That Explores All Marketing Funnel Stages

    Picture of Bill Viau
    By Bill Viau in November, 2019 | 8 minute read

    Lead generation is the end goal of most inbound marketing strategies. But your content can’t convert or qualify leads without the awareness of an invested audience.  Content marketing is about building relationships — across all marketing funnel...

    Read More

    5 HubSpot Tools to Drive Sales for Startups

    Picture of Bill Viau
    By Bill Viau in November, 2019 | 6 minute read

    HubSpot has a versatile suite of cost-effective software tools that can drive sales for startups through the roof.  Whether you’re using HubSpot Sales, the free-forever CRM, or HubSpot for Startups at a massive discount, there are a handful of...

    Read More

    3 Common Inbound Marketing Challenges (And How to Deal With Them)

    Picture of William Jepma
    By William Jepma in November, 2019 | 11 minute read

    As valuable and effective as inbound marketing is, it’s not without its challenges. But as the classic phrase goes, “nothing worth having comes easy.” So, if you want to learn how to overcome marketing challenges, we want to help. Here are three...

    Read More
    1 2 3 4 5