Market Veep Blog

Drive In More Leads

    What Do the Most Successful Marketing Strategies Have in Common?

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    By Bill Viau in January, 2020 | 10 minute read

    The most successful marketing strategies aren’t just lucky; they take careful planning and deliberate, data-driven action.  Use key elements of marketing strategy success, like balance, flexibility, and consistency, to achieve maximum results...

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    The 7 Cannabis Market Statistics Every Cannabusiness Should Track

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    By Bill Viau in January, 2020 | 5 minute read

    The body of cannabis market research is still small, but growing rapidly—and research data is essential to maxing out the potential of your cannabusiness.  We’ve gathered the top 7 cannabis statistics you’ll want to keep tabs on as you develop...

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    Improve Sales Performance by Diving Into Your Sales Analytics

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    By Bill Viau in January, 2020 | 9 minute read

    Any effort to improve sales performance begins with questions: What’s working? Where do our best opportunities lie? Which parts of our sales process are the most inefficient?  Sales analytics can give you the answers to these questions so your...

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    5 Dispensary Marketing Strategies That Actually Work!

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    By Bill Viau in January, 2020 | 8 minute read

    Strict dispensary marketing regulations start you out with one hand tied behind your back.  Combine the power of online inbound marketing, on-site incentives, and cannabis-friendly advertising opportunities to break free and grow your business. 

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    Inbound Sales vs. Outbound Sales: How to Bridge the Gap and Fill the Pipeline

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    By Bill Viau in January, 2020 | 14 minute read

    Inbound sales have become the go-to instruments for today, but is there still merit in the outbound sales of old? Is it possible to strike a balance between the two toolsets and use them both to fill your pipeline with customers? In a word, yes. ...

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    70 Facebook Terms & Definitions

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    By Sam Meza in January, 2020 | 10 minute read

    Facebook is a robust platform with highly intricate advertising capabilities. Don’t get lost in the jargon—use this cheat sheet to familiarize yourself with the most commonly used Facebook terms.

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    The 15 Facebook KPIs You Should Be Tracking

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    By Sam Meza in January, 2020 | 6 minute read

    Each Facebook Ads campaign should be used to drive specific results. Knowing which Facebook KPIs to track can help you hit your goals. 

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    Facebook Bidding Strategies for Beginners

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    By Sam Meza in January, 2020 | 4 minute read

    More money spent doesn’t always result in a higher return on investment. Use these Facebook bidding strategies to make sure you are getting the biggest bang for your advertising bucks.

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    Which Facebook Campaign Objectives Should I Use?

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    By Sam Meza in January, 2020 | 11 minute read

    There are currently 11 different Facebook campaign objectives available. Selecting the appropriate campaign is the first step toward creating Facebook ads that drive results. To help you take advantage of some of Facebook Ads best practices,...

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    4 Things You Should Know About Marketing Your Cannabusiness

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    By Bill Viau in January, 2020 | 9 minute read

    Spreading the word about your new cannabusiness comes with plenty of challenges: federal regulations, old stigmas, social media policies, and more.  But it’s still an industry brimming with growth and opportunities for success. You just need to...

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